Product Marketing
15 hours ago
About the job
Role Overview:
We are looking for a medical education marketing professional with strong experience in promoting healthcare, medical, or academic learning programs. The role combines strategic marketing, scientific communication, institutional outreach, and event-led engagement to support the India launch of a world-leading medical learning platform.
Location
: Lower Parel, Mumbai.
Salary
: Up to 15 LPA fixed + incentives.
Key Responsibilities:
- Medical Education Marketing
Create positioning and campaigns targeted at medical colleges, universities, hospitals, and healthcare academies.
Build full-funnel marketing plans: awareness → interest → institutional adoption.
Translate scientific/medical content into high-impact academic communication.
- Institutional Communication
Draft professional communication for Deans, Professors, Directors of Medical Education, and Academic Committees.
Develop pitch decks, brochures, program one-pagers, orientation material, and academic briefs.
- Digital Marketing
Manage targeted LinkedIn/Google outreach for academic leaders and medical faculty.
Build landing pages, email automation, and nurture journeys.
Interpret analytics and optimize for high-quality institutional leads.
- Content Creation (Scientific + Educational)
Produce thought-leadership articles, case studies, program narratives, and institutional success stories.
Script faculty videos, webinar communication, and academic event content.
Write with accuracy, credibility, and scientific clarity.
- Events & Medical Education Outreach
Support medical education roundtables, academic leadership conclaves, faculty sessions, and student launches.
Manage event collaterals, run-of-show, briefing notes, PR communication, and post-event reports.
- Cross-Functional Coordination
Work closely with partnerships, sales, institutional relations, and academic teams.
Ensure communication consistency across teams and stakeholders.
- Reporting & Process Management
Maintain dashboards, campaign trackers, and performance reports.
Manage the content repository and ensure version control, approvals, and documentation.
Ideal Candidate Profile:
- 4 – 6 years in medical education marketing, scientific communication, EdTech (healthcare), or healthcare L&D.
- Experience working with medical colleges, hospitals, faculty, medical students, or health sciences programs.
- Strong written communication skills; ability to write academic/scientific content.
- Hands-on experience in digital campaigns, institutional outreach, and academic events.
- Understands the ecosystem of medical education, competency-based learning, faculty training, and curriculum models.
- Ability to manage multiple stakeholders and meet high-quality global communication standards.
Why This Role is High-Impact:
- You will help introduce a globally recognized medical learning content to India.
- You will engage directly with India's leading medical universities, faculty, and academic leaders.
- You will shape communication that influences thousands of medical learners.
Contact:
About Yangpoo:
We are a global strategy consulting & partnerships company representing leading IVY league universities with collaborations & business development.
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