Product Marketing Specialist

3 days ago

Mumbai, Maharashtra, India Karix Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role:
Product Marketing

Location: Mumbai

About the Role

We are looking for a
Product Marketing Manager AI Initiatives & Customer Advocacy
to join the product marketing team at This role will own
customer advocacy programs
(case studies, testimonials, event engagements) while also driving
AI-led initiatives
that scale GTM and product marketing impact. This is a cross-functional role that partners with Product, Sales, Marketing, and Customer Success to ensure our product and customer stories are amplified in market and that AI is leveraged effectively to modernize our GTM.

Key Responsibilities:

AI Initiatives

  • Act as the AI Champion within Product Marketing identify and implement AI-driven tools, processes, and workflows that improve productivity, personalization, and GTM effectiveness.
  • Partner with Marketing teams (events, brand, digital) to embed AI in campaign execution (personalized content, chatbots, analytics).
  • Partner with Product and Sales to ensure AI features in our solutions are clearly packaged and positioned in the market.
  • Monitor competitor AI positioning and ensure organisation's narratives stay differentiated.

Customer Advocacy & Marketing

  • Build and scale customer advocacy programs: case studies, success stories, testimonials, customer references, and speaker engagements.
  • Develop a library of customer proof points across industries and products to accelerate enterprise deals.
  • Lead customer marketing campaigns to increase adoption, cross-sell, and upsell opportunities.

Sales Enablement & GTM Support

  • Build customer advocacy collateral (videos, one-pagers, decks, ROI stories) tailored for sales teams.
  • Create verticalized proof points (BFSI, Retail, Travel, etc.) to support high-touch, outbound sales.
  • Repurposing content to support content distribution across mediums

Desired Candidate Profile:

4+ years of experience in Product Marketing, Customer Marketing, or Growth Marketing (B2B SaaS or enterprise tech experience strongly preferred).

  • Experience creating and scaling customer marketing initiatives.
  • Hands-on exposure to AI tools (e.g., generative AI for research, asset creation, personalization) and ability to drive adoption internally.
  • Strong blend of written, verbal communication and analytical skills.
  • Excellent cross-functional collaboration skills; experience working with Sales, Customer Success, and Marketing.

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