General Manager Marketing

1 week ago

Hyderabad, Telangana, India Weekday AI Full time US$ 1,50,000 - US$ 2,00,000 per year

This role is for one of Weekday's clients
Min Experience: 10 years
Location: Hyderabad
JobType: full-time

Requirements

We are looking for a dynamic and experienced General Manager – Marketing to lead the strategic marketing initiatives for our automobile business. The ideal candidate will have over 10 years of experience in marketing leadership roles within the automotive sector, with a strong command of brand building, market expansion, digital marketing, and customer engagement strategies. As the General Manager – Marketing, you will be responsible for driving overall marketing direction, aligning business objectives with customer needs, and ensuring a high-impact presence in the competitive automobile market.

Key Responsibilities:Strategic Marketing & Brand Management
  • Develop and execute integrated marketing strategies to drive brand awareness, market share, and lead generation across B2B and B2C channels.
  • Position the brand effectively across all touchpoints – digital, offline, events, and retail.
  • Oversee product positioning, competitive analysis, and go-to-market strategies for new vehicle launches.
  • Collaborate with sales leadership to align marketing campaigns with sales goals.
Digital & Performance Marketing
  • Lead digital transformation initiatives by implementing cutting-edge digital marketing strategies, including SEO/SEM, social media, performance marketing, and email campaigns.
  • Leverage analytics and CRM data to drive customer lifecycle campaigns and improve conversion rates.
  • Monitor marketing ROI, campaign effectiveness, and audience engagement across digital platforms.
Dealer & Regional Marketing
  • Develop localized marketing campaigns for dealer networks, ensuring consistency in messaging and promotion.
  • Build marketing programs to enhance dealer visibility, footfall, and profitability through co-branded initiatives.
  • Ensure regional teams are well-supported with marketing tools, training, and resources.
Customer Experience & Loyalty
  • Oversee customer insight programs and feedback loops to improve user experience, both pre- and post-purchase.
  • Drive loyalty, referral, and retention programs in coordination with the customer service team.
  • Monitor and improve Net Promoter Score (NPS) and other key customer satisfaction metrics.
Team Leadership & Cross-Functional Collaboration
  • Lead and mentor a high-performing marketing team across brand, digital, communications, and regional functions.
  • Collaborate closely with product, sales, finance, and design teams to ensure cohesive execution.
  • Manage external vendors, media agencies, and creative partners to maintain brand standards and timely deliverables.
Requirements:
  • 10+ years of progressive marketing experience in the automobile industry, with at least 3 years in a senior leadership role.
  • Proven track record of successful marketing campaigns, product launches, and brand management in automotive or allied sectors.
  • Strong understanding of the evolving automobile market, customer behavior, and competitive landscape.
  • Hands-on experience with digital marketing platforms, data analytics tools, and CRM systems.
  • Excellent leadership, analytical, communication, and stakeholder management skills.
  • MBA in Marketing or related field preferred.

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