Demand Generation

Tezo is a new generation Digital & AI solutions provider, with a history of creating remarkable outcomes for our customers. We bring exceptional experiences using cutting-edge analytics, data proficiency, technology, and digital excellence.

Job Title: Demand Generation Manager

Department: Marketing

Location: Hyderabad

Experience Level: 8-10 Years

Industry: B2B IT Services

Position Summary:

We are seeking a seasoned and strategic Demand Generation Director to lead and scale our marketing-led demand generation efforts focused exclusively on B2B IT services targeting the North American market . This role is ideal for a data-driven marketer with deep experience in building pipeline within IT services environments. The ideal candidate will own the end-to-end demand generation engine—from awareness through lead generation and qualification—ultimately driving sales pipeline growth and revenue alignment.

Key Responsibilities:

1. Strategy & Leadership

• Develop and execute a comprehensive demand generation strategy aligned with business growth objectives in IT services.
• Own the full lead generation funnel - from awareness to qualified lead hand-off to sales.
• Partner with leadership across sales, delivery, customer success, and operations to ensure alignment on messaging and campaign goals.

2. Demand Generation & Lead Nurturing

• Plan and execute integrated, multi-channel campaigns (email, paid media, webinars, events, SEO, social, etc.) targeting enterprise and mid-market buyers across the U.S..
• Focus on generating qualified leads for IT services - custom software development, infrastructure services, application management, etc.
• Build and manage lead scoring, segmentation strategies, and nurture streams tailored for long B2B services sales cycles.

3. Content Marketing & Thought Leadership

• Collaborate with SMEs and internal teams to develop high-impact content assets like whitepapers, industry reports, webinars, and use cases showcasing service delivery excellence.
• Promote IT services capabilities through educational and problem-solving content tailored to decision-makers in IT, procurement, and business operations.
• Amplify content across paid and organic channels to boost visibility and authority in target industries.

4. Marketing Automation & CRM Integration

• Manage and optimize campaigns using marketing automation platforms (e.g., HubSpot, Marketo) integrated with CRM (e.g., Salesforce).
• Ensure accurate lead tracking, reporting, and campaign attribution across platforms.
• Monitor and report on KPIs such as cost per lead (CPL), marketing-qualified leads (MQLs), pipeline influence, and return on investment (ROI).

5. Team Leadership & Innovation

• Lead, coach, and develop a growing team of demand generation and campaign specialists.
• Foster a performance-driven, collaborative culture of experimentation, analysis, and continuous optimization.
• Stay up to date with evolving tools, technologies, and buyer behavior trends in the IT services space.

Qualifications:

• 8-10 years of B2B marketing experience with a strong focus on IT services .
• Demonstrated success in generating leads and pipeline for enterprise IT services in North America.
• Strong understanding of buyer personas and sales cycles typical of B2B services (consulting, implementation, managed services).
• Hands-on experience with marketing automation (HubSpot, Marketo) and CRM systems (Salesforce).
• Proven ability to align marketing with sales and revenue outcomes.
• Exceptional communication, project management, and leadership skills.
• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

Preferred:

• Experience targeting North American enterprise and mid-market accounts.
• Familiarity with Account-Based Marketing (ABM) strategies.
• Exposure to intent data platforms and advanced lead qualification techniques.
• Understanding of global delivery models and service positioning in IT services.