Head - Medical & Product Management

2 days ago

Madurai, Tamil Nadu, India AVN Ayurveda Formulations Full time


Head – Medical & Product Management


Reports To:
Head – Business Growth


Interfaces:
Product Management, Marketing, Field Sales, Training Manager, KOLs, Franchise Partners


Role Purpose

To provide strategic leadership in medical communication, scientific training, and product marketing.

This role blends scientific depth with strong execution — supporting the organisation in launching and promoting products with medical accuracy, training effectiveness, and KOL endorsement.


Key Responsibilities (KRAs)

Scientific Marketing & Product Communication


• Collaborate with product and marketing teams to develop scientifically sound positioning


• Write and validate promotional content, brochures, packaging copy, and field aids


• Ensure messaging accuracy and regulatory compliance

Training & Field Enablement


• Develop scientific training content: manuals, decks, objection-handling tools


• Conduct onboarding and refresher training for field teams and franchise partners


• Act as subject-matter expert for all product-related education initiatives

KOL & Institutional Engagement


• Identify and engage senior Ayurvedic and modern medicine practitioners


• Drive CME events, scientific meetings, and product presentations


• Accompany field teams to support difficult doctor conversions

Medical Governance & Customer Support


• Ensure scientific integrity across all communications


• Handle escalated clinical or technical product queries from doctors and franchisees


• Maintain updated product literature and scientific dossiers


Experience & Qualifications


• BAMS / MBBS / MD (Ayurveda or General Medicine preferred)


• 4–8 years in Medical Affairs, Scientific Services, or Product Training roles in Pharma, Nutraceuticals, or Ayurvedic sectors


• Experience with KOL engagement, CMEs, and scientific content development


Key Skills & Competencies


Scientific Communication:
Create and review promotional and technical content


Product Positioning:
Translate clinical evidence into field-relevant messaging


Training Delivery:
Facilitate impactful onboarding and skill refreshers


KOL Engagement:
Build trust and influence with senior doctors


Medical Compliance:
Ensure all communication is ethical and accurate


Success Metrics / KPIs


• Quality and adoption of training programs


• Frequency and outcomes of KOL/CME initiatives


• Field team confidence in product messaging


• Accuracy and compliance of all content


• Feedback from franchisees and medical partners

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