Head - Medical & Product Management
2 days ago
Head – Medical & Product Management
Reports To:
Head – Business Growth
Interfaces:
Product Management, Marketing, Field Sales, Training Manager, KOLs, Franchise Partners
Role Purpose
To provide strategic leadership in medical communication, scientific training, and product marketing.
This role blends scientific depth with strong execution — supporting the organisation in launching and promoting products with medical accuracy, training effectiveness, and KOL endorsement.
Key Responsibilities (KRAs)
Scientific Marketing & Product Communication
• Collaborate with product and marketing teams to develop scientifically sound positioning
• Write and validate promotional content, brochures, packaging copy, and field aids
• Ensure messaging accuracy and regulatory compliance
Training & Field Enablement
• Develop scientific training content: manuals, decks, objection-handling tools
• Conduct onboarding and refresher training for field teams and franchise partners
• Act as subject-matter expert for all product-related education initiatives
KOL & Institutional Engagement
• Identify and engage senior Ayurvedic and modern medicine practitioners
• Drive CME events, scientific meetings, and product presentations
• Accompany field teams to support difficult doctor conversions
Medical Governance & Customer Support
• Ensure scientific integrity across all communications
• Handle escalated clinical or technical product queries from doctors and franchisees
• Maintain updated product literature and scientific dossiers
Experience & Qualifications
• BAMS / MBBS / MD (Ayurveda or General Medicine preferred)
• 4–8 years in Medical Affairs, Scientific Services, or Product Training roles in Pharma, Nutraceuticals, or Ayurvedic sectors
• Experience with KOL engagement, CMEs, and scientific content development
Key Skills & Competencies
Scientific Communication:
Create and review promotional and technical content
Product Positioning:
Translate clinical evidence into field-relevant messaging
Training Delivery:
Facilitate impactful onboarding and skill refreshers
KOL Engagement:
Build trust and influence with senior doctors
Medical Compliance:
Ensure all communication is ethical and accurate
Success Metrics / KPIs
• Quality and adoption of training programs
• Frequency and outcomes of KOL/CME initiatives
• Field team confidence in product messaging
• Accuracy and compliance of all content
• Feedback from franchisees and medical partners
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