Content Strategist

7 hours ago


Surat, Gujarat, India Dechcept Full time ₹ 5,00,000 - ₹ 15,00,000 per year
We are seeking a creative and strategic Content Strategist to develop compelling, high-quality content for our brand. This role involves crafting engaging storytelling, optimizing content for digital platforms, and driving brand awareness through strategic content planning.
Key Responsibilities
Content Strategy & Planning:
  • Develop and execute a content strategy aligned with brand goals, audience interests, and industry trends.
  • Plan content calendars for digital channels, including websites, social media, blogs, email campaigns, and advertisements.
  • Ensure brand messaging, tone, and storytelling are consistent across all platforms.

Content Creation & Management:
  • Write, edit, and oversee high-quality content, including product descriptions, blog articles, social media posts, and email marketing campaigns.
  • Collaborate with designers, photographers, and videographers to create visually appealing multimedia content.
  • Optimize content for SEO, increasing organic reach and search engine rankings.

Digital Marketing & Social Media:
  • Develop compelling social media content strategies to engage and grow audiences.
  • Monitor social media trends, engagement metrics, and customer feedback to refine content.
  • Work closely with influencers, brand ambassadors, and PR teams for collaborations and campaigns.

Brand Storytelling & Product Marketing:
  • Craft engaging brand narratives that resonate with customers and highlight the craftsmanship, heritage, and uniqueness of jewelry collections.
  • Develop product-focused content that showcases materials, gemstones, and craftsmanship techniques.

Performance Analysis & Optimization:
  • Track and analyze content performance using tools like Google Analytics, SEMrush, and social media insights.
  • Adjust strategies based on data-driven insights to enhance engagement and conversions.
  • Conduct competitor analysis to stay ahead in content marketing trends.
Key Skills & Qualifications
  • Experience: 1+ years in content strategy, preferably in the Ad Industry
  • Writing & Editing: Strong writing, storytelling, and editing skills with an eye for detail.
  • SEO & Digital Marketing: Knowledge of SEO best practices, keyword research, and digital marketing strategies.
  • Analytical Skills: Ability to track content performance and adjust strategies based on insights.
  • Creative Vision: Passion for luxury branding, storytelling, campaign Concepts

Kindly Contact

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