Automotive Copywriter and Content Strategist

1 day ago

Surat, Gujarat, India Aviansoft Pvt Ltd Full time ₹ 1,79,328 - ₹ 5,99,040 per year

About the Job

We are looking for a passionate and detail-oriented automotive content professional to join our editorial and research team. The ideal candidate should have a deep understanding of the automobile industry, a flair for writing engaging and technically accurate content, and the ability to analyze emerging market trends.

You will be responsible for creating high-quality, data-driven, and SEO-optimized content that resonates with automotive enthusiasts, buyers, and industry professionals.

Roles and Responsibilities

  • Research, develop, and write well-structured content on automotive topics, including new car launches,reviews, comparisons, EV technology, trends, and innovations.
  • Create SEO-friendly blogs, feature articles, product descriptions, and brand copy.
  • Translate complex technical specifications into clear, engaging, and reader-friendly content.
  • Conduct market and competitor research to identify automotive trends, buyer preferences, and emerging technologies.
  • Collaborate with design, marketing, and SEO teams to align content with overall brand strategy.
  • Write scripts and short-form content for videos, social media, and promotional campaigns when needed.
  • Maintain consistency in tone, accuracy, and technical detail across all platforms.
  • Ensure content adheres to brand guidelines, readability standards, and editorial quality.

Qualification

  • Bachelor's degree in Mass Communication, Journalism, English, Marketing, or Automotive Engineering (preferred).
  • 5 + years of experience in content writing, copywriting, or editorial roles — preferably within the automotive industry.
  • Strong understanding of automobiles, vehicle segments, and market trends.
  • Excellent writing, editing, and research skills with a keen eye for detail.
  • Familiarity with SEO tools and keyword optimization techniques.
  • Ability to interpret technical data sheets and specifications.
  • Proficiency in tools like Google Docs, Sheets, WordPress, or CMS platforms.

Job Type: Full-time

Pay: ₹14, ₹49,896.95 per month

Work Location: In person

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