Content Strategist

8 hours ago

Surat Gujarat, India Svaraa Jewels Full time

**Position**: Content Strategist
**Industry**: Jewelry Retail / Luxury Goods
**Location**: Vesu, Surat
**Employment Type**: Full-time

**Role Overview**:
**Key Responsibilities:1. Content Strategy & Planning**:

- Develop and execute a content strategy aligned with brand goals, audience interests, and industry trends.
- Ensure brand messaging, tone, and storytelling are consistent across all platforms.

**2. Content Creation & Management**:

- Collaborate with designers, photographers, and videographers to create visually appealing multimedia content.
- Optimize content for SEO, increasing organic reach and search engine rankings.

**3. Digital Marketing & Social Media**:

- Develop compelling social media content strategies to engage and grow audiences.
- Monitor social media trends, engagement metrics, and customer feedback to refine content.
- Work closely with influencers, brand ambassadors, and PR teams for collaborations and campaigns.

**4. Brand Storytelling & Product Marketing**:

- Craft engaging brand narratives that resonate with customers and highlight the craftsmanship, heritage, and uniqueness of jewelry collections.
- Develop product-focused content that showcases materials, gemstones, and craftsmanship techniques.

**5. Performance Analysis & Optimization**:

- Track and analyze content performance using tools like Google Analytics, SEMrush, and social media insights.
- Adjust strategies based on data-driven insights to enhance engagement and conversions.
- Conduct competitor analysis to stay ahead in content marketing trends.

**Key Skills & Qualifications**:
**Experience**: 3+ years in content strategy, digital marketing, or a related field, preferably in the luxury or jewelry industry.
**Writing & Editing**: Strong writing, storytelling, and editing skills with an eye for detail.
**SEO & Digital Marketing**: Knowledge of SEO best practices, keyword research, and digital marketing strategies.
**Social Media Expertise**: Experience managing content across platforms like Instagram, Facebook, Pinterest, and TikTok.
**Analytical Skills**: Ability to track content performance and adjust strategies based on insights.
**Creative Vision**: Passion for luxury branding, aesthetics, and storytelling.

**Preferred Qualifications**:

- Background in fashion, luxury, or jewelry-related content marketing.
- Experience with content management systems (CMS) like WordPress or Shopify.
- Knowledge of jewelry industry trends, gemstones, and craftsmanship.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹35,000.00 per month

**Benefits**:

- Leave encashment

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Work Location: In person

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