Marketing Manager

1 day ago

Mumbai, Maharashtra, India BROCUS IT SOLUTIONS PVT LTD Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Location: Sanpada (Near Vashi Railway Station)

Job Timings: US Shift (7:30 pm to 5:00 am)

We are seeking a dynamic and experienced Digital Marketing and Web Development Manager to lead a multidisciplinary team of Web Developers, SEO Experts, and PPC Marketing Specialists. The ideal candidate will be responsible for strategizing, coordinating, and delivering digital marketing and web development projects while ensuring optimal performance across all channels.

Roles and Responsibilities:

Team Leadership and Management:


• Lead, mentor, and manage a team of web developers, SEO specialists, and PPC marketing experts.


• Set clear goals, performance metrics, and KPIs for the team.


• Foster a collaborative and innovative work environment.


• Conduct regular performance reviews and provide constructive feedback.

Project and Strategy Management:


• Develop and execute digital marketing strategies that align with business objectives.


• Oversee the design, development, and maintenance of user-friendly, optimized websites.


• Manage SEO strategies to improve organic search rankings and website traffic.


• Plan and manage PPC campaigns across Google Ads and social media platforms, optimizing for ROI.


• Collaborate with stakeholders to define project scopes, timelines, and deliverables.

SEO and Content Optimization:


• Ensure on-page and off-page SEO best practices are followed.


• Analyze keyword research, website performance, and implement optimization strategies.


• Work with content creators to develop engaging, SEO-friendly content.

PPC Campaign Management:


• Monitor and optimize Google and Facebook Ads campaigns to achieve business objectives.


• Analyze campaign performance, report key insights, and adjust strategies for maximum ROI.


• Manage campaign budgets and allocate resources effectively.

Data Analysis and Reporting:


• Analyze web traffic and campaign performance using tools like Google Analytics, Google Tag Manager, and other tracking software.


• Create and present regular reports on KPIs, ROI, and team performance.


• Provide actionable insights to stakeholders.

Stakeholder Collaboration:


• Act as the primary point of contact for digital marketing and web development initiatives.


• Work closely with sales, product, and customer support teams to align strategies.

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