Area Sales Manager

4 hours ago

Chennai, Tamil Nadu, India Bisleri Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for an experienced and result-driven Area Sales Manager (General Trade) Chennai to lead sales and distribution operations. The candidate will be responsible for achieving sales targets, driving market expansion, managing distributors, and leading a field sales team to strengthen our presence in the Chennai market.

Key Responsibilities Area Sales Manager (General Trade, Chennai)

1. Sales & Business Development:

  • Deliver monthly, quarterly, and annual sales targets for the Chennai territory.
  • Drive both primary sales and secondary sales to achieve business objectives.
  • Identify growth opportunities within Chennai's urban and suburban trade channels to expand market share.

2. Distribution & Channel Management:

  • Appoint, manage, and strengthen distributor partnerships to ensure comprehensive coverage across Chennai.
  • Monitor distributor ROI, stock levels, and order fulfillment efficiency.
  • Enhance numeric and weighted distribution across general trade outlets in the city.

3. Retail & Market Execution:

  • Ensure consistent product availability, visibility, and freshness across retail outlets in Chennai.
  • Implement trade schemes, point-of-sale materials, and promotional campaigns effectively.
  • Maintain retail merchandising standards and ensure accurate pricing in all outlets.

4. Team Leadership & Development:

  • Lead and develop Sales Officers / Territory Sales Executives operating in Chennai.
  • Provide hands-on training, market coaching, and continuous performance feedback.
  • Conduct regular market visits and joint working to ensure execution excellence.

5. Market Intelligence & Competition Tracking:

  • Monitor competitor presence, pricing, promotions, and market initiatives specific to Chennai.
  • Share actionable insights with senior leadership to refine sales strategies.

6. Reporting & Analysis:

  • Track daily/weekly/monthly sales performance for the Chennai region.
  • Prepare accurate MIS reports on forecasts, trade claims, and expense utilization.
  • Use data-driven insights to optimize route coverage and improve sales productivity.

7. Cross-functional Coordination:

  • Collaborate with logistics to ensure seamless product availability in Chennai markets.
  • Partner with trade marketing for execution of city-specific campaigns and promotions.
  • Work with finance and commercial teams for timely claim processing and credit management.

8. Compliance & Governance:

  • Ensure full adherence to company policies, compliance guidelines, and ethical standards.
  • Maintain trade hygiene, including proper claim settlements, credit controls, and documentation accuracy.

Preferred candidate profile

Location: Chennai, Tamil Nadu

Industry: FMCG Packaged Drinking Water / Beverages

Department: Sales General Trade

Experience Required: 1215 years in FMCG GT Sales

Interested Canidates - Send your CVs' to -

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