Naukri Campus
2 days ago
Key Responsibilities
- Develop and execute B2C marketing strategies to drive brand awareness, student acquisition and platform engagement
- Design user engagement initiatives, contests, and experiential marketing programs for campus events
- Manage social media presence and influencer partnerships to build brand affinity
- Identify, negotiate, and execute strategic partnerships / brand alliances / co-marketing initiatives across various industries to drive user acquisition & engagement
The ideal candidate should
- 4-7 years of experience in consumer marketing, preferably targeting GenZ/college student demographics
- Proven experience in negotiating, structuring and managing strategic partnerships / brand alliances
- Understanding of the student ecosystem, campus culture & youth marketing trends across India
- Creative mindset with strong project management capabilities and attention to detail
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