Opening: Demand Gen Lead

2 weeks ago

Noida, Uttar Pradesh, India Artech Full time ₹ 15,00,000 - ₹ 25,00,000 per year

About the Role

We are seeking a strategic and hands-on Demand Generation Lead to drive lead acquisition, pipeline growth, and revenue through data-driven marketing campaigns. This role requires a deep understanding of marketing automation, HubSpot, and multi-channel campaign execution.

Job Title: Demand Generation Lead

Location: Noida

Department: Marketing

Experience: 5-8 Years

Industry: B2B SaaS / IT Services (Preferred)

Key Responsibilities

  • Develop and execute demand generation strategies to drive qualified leads and revenue growth.
  • Own and manage the MarTech stack (especially HubSpot) for campaign execution, tracking, and reporting.
  • Plan and run ABM campaigns targeting key personas to improve engagement and conversions.
  • Lead always-on demand gen and lead nurturing programs to support the sales pipeline.
  • Design and manage integrated campaigns across email, paid media, and website.
  • Implement A/B testing and experimentation to improve funnel performance.
  • Build and maintain dashboards to track KPIs, lead quality, and ROI.
  • Optimize website for lead generation and visitor engagement.
  • Collaborate with sales and GTM teams to ensure campaign alignment and success.
  • Scale existing channels and explore new opportunities for lead generation.

Preferred Profile

  • 5-10 years of experience in demand generation and marketing automation.
  • Proven hands-on expertise in HubSpot (campaigns, workflows, reporting, dashboards).
  • Strong knowledge of MarTech tools and campaign performance optimization.
  • Experience with B2B SaaS or IT services companies is preferred.
  • Excellent project management, analytical, and cross-functional collaboration skills.

If this role aligns with your experience and career aspirations, please share your updated resume at

We look forward to connecting with you

Best regards,

Parul Singh

Lead-TA

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