Marketing Executive

2 days ago

Bengaluru, Karnataka, India RECEX Full time ₹ 20,000 - ₹ 30,000 per year


Job Description:
Designation - Marketing Executive
Department - Sales and Marketing
 
Office Location - Either Peenya Plant (HMT Industrial Layout) or Tumkur Plant (whatever is comfortable for the candidate)
 
Qualification - B.Tech (Mechanical) / Bachelor's degree in Marketing, International Business, Communications, or a related field.
Experience - Fresher is fine. However, 1-2 years of exp. will be preferred.
 
Interested to build his/her career in Marketing.
 
Salary Range - 20K in hand for Fresher ; 25K-30K in hand for 1-2 years exp.
 
Job Summary:
The Marketing Executive will be responsible for executing email marketing campaigns, managing social media platforms, and conducting research to identify and connect with potential international buyers. The role requires a mix of creativity, analytical thinking, and attention to detail to enhance brand visibility, generate qualified leads, and support business growth.
Key Responsibilities:
1. Email Marketing
  • Develop and manage end-to-end email marketing campaigns to promote products, services, and offers.
  • Create engaging email content, including subject lines, and visuals aligned with brand voice.
  • Segment mailing lists based on customer profiles, buyer categories, and geographies.
  • Use email marketing tools (e.g., Mailchimp) to schedule, track, and analyse campaign performance.
  • Collaborate with the sales team to generate leads and follow-up automation workflows.
2. Social Media Handling
  • Manage the company's presence across major platforms such as LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
  • Create and schedule posts, stories, reels, and promotional content aligned with marketing calendars.
  • Develop and execute social media campaigns to increase engagement and brand awareness.
  • Respond promptly to customer queries, comments, and messages to maintain community engagement.
  • Track analytics and prepare reports on follower growth, engagement rates, and campaign effectiveness.
  • Stay updated with current trends, competitor activities, and platform updates to enhance social performance.
3. Research Data for International Buyers
  • Market and Buyer Research
  • Conduct detailed market research to identify potential buyers, importers, distributors, and OEMs for forged components, machined parts, fasteners, and precision engineering products.
  • Analyze import–export data, industry reports, and trade statistics to map demand trends across countries and regions.
  • Research using trade portals, B2B websites, online directories, chambers of commerce, and trade fairs to collect buyer information.
  • Study industry verticals such as automotive, oil & gas, heavy engineering, construction, and agriculture machinery to identify relevant customers.
  • Monitor competitor exports, pricing patterns, and market positioning through available data sources.
    Data Collection & Management
  • Compile and maintain a structured international buyer database with key details like company name, contact persons, region, product interest, and buying frequency.
  • Validate and update buyer information regularly to ensure database accuracy.
  • Categorize data by industry, geography, and potential volume for targeted marketing.
  • Manage lead tracking and data sharing through CRM or Excel-based systems.
  • Support the sales & marketing team by preparing target lists, buyer profiles, and lead reports.
    Communication & Coordination
  • Coordinate with the marketing and sales teams to align research findings with business goals.
  • Share verified leads and support in initial buyer communication, email introductions, and follow-ups.
  • Assist in preparing product presentations, technical data sheets, and inquiry summaries for international buyers.
  • Support the team during participation in international trade exhibitions and virtual buyer–seller meets by identifying relevant prospects beforehand.
    Reporting & Analysis
  • Prepare weekly/monthly research reports summarizing new leads, buyer trends, and regional market insights.
  • Track and report key performance indicators such as number of verified leads generated, response rates, and conversion outcomes.
  • Provide actionable insights for strategic decision-making on target countries, product focus, and pricing competitiveness.

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