Business Unit Lead

Position Title: Business Unit Lead (BUL) East (West Bengal, Bihar, Odisha)

Location: Kolkata (West Bengal)

Role Purpose

The East Business Unit Lead will be responsible for driving overall P&L ownership of the East division (WB, Odisha, Bihar) with a strong focus on revenue growth, profitability, market expansion, and operational excellence. The role involves leading sales, marketing, business development, and techno-commercial operations while building high-performing teams and executing sustainable growth strategies aligned with organizational objectives.

Key Responsibilities

Business & P&L Management

• Own and deliver top-line and bottom-line targets for the East Business Unit.
• Prepare and manage annual budgets, forecasts, and expense controls to optimize profitability.
• Monitor key financial metrics and ensure ROI-driven decision-making across all initiatives.

Sales & Market Development

• Develop and execute Go-To-Market (GTM) strategies for West Bengal and the East region.
• Identify new business opportunities, crop segments, and product-market fit through market intelligence.
• Drive customer acquisition, distributor expansion, and dealer network development.
• Lead negotiations for strategic B2B partnerships, contracts, and alliances.

Marketing & Brand Strategy

• Conceptualize and implement brand positioning, communication, and demand-generation strategies.
• Plan and execute ATL, BTL, and digital marketing campaigns with measurable outcomes.
• Improve marketing effectiveness through data-driven tracking of cost per lead, lead quality, and conversion ratios.

Operational & Strategic Planning

• Formulate and execute operational strategies (CY) and mid-term tactical plans (CY + 3).
• Forecast business requirements in alignment with changing market dynamics.
• Ensure seamless coordination with supply chain and product team in order to maximize the liquidation of the inventory

People Leadership & Capability Building

• Build, coach, and lead cross-functional teams across sales, marketing, and operations.
• Drive a performance-oriented culture through clear KPIs, regular reviews, and capability development.
• Act as a mentor and enable leadership pipeline development within the region.

Digital & Process Excellence

• Lead initiatives for digitization of distribution, sales processes, and data analytics.
• Strengthen business intelligence capabilities to enable predictive and insight-led growth decisions.

Key Deliverables

• Consistent achievement of revenue, market share, and profitability targets.
• Strengthened distribution footprint (Distributors, Dealers, Key Accounts).
• Successful product launches and portfolio growth across crops and categories.
• Improved ROI on marketing investments and optimized operational processes.
• Development of a strong, engaged, and scalable team structure.
• Maintain the sustainable ADCP and inventory level with due alignment of the management

Key Competencies:

Functional Competencies

• P&L Management & Budgeting
• Strategic Planning & Execution
• Sales & Marketing Leadership
• Business Development & Market Expansion
• Techno-Commercial Acumen
• Data Analysis & Business Intelligence

Leadership & Behavioural Competencies

• Enterprise Leadership
• Out-of-the-box Thinking & Innovation
• Strong Negotiation & Stakeholder Management
• Coaching & Team Development
• Customer & Market Orientation

Qualification & Experience

• B.Sc. Ag or M.Sc. Ag / MBA ABM from a reputed institute (preferred)
• Min. 15 years of experience in Agribusiness with progressive leadership roles
• Proven track record in leadership, market development, and P&L ownership
• Experience working with large geographies such as West Bengal / East India is essential