Entrepreneur In Residence

5 days ago

Mumbai, Maharashtra, India High Impact Talent Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role:

We are launching an exciting new venture in the kids' skincare spacea category with immense potential and a clear gap in quality, trust, and innovation. We are looking for a dynamic EIR to lead this brand from the ground up, owning everything from product and brand to go-to-market and P&L. This is a rare opportunity to build a new-age consumer brand with a strong backing, deep category insight, and a mission-led purpose.

Key Responsibilities:

  1. Business Strategy & Leadership

  2. Work with the leadership to own the vision, strategy, and roadmap for the kids skincare brand

  3. Brand & Category Building

  4. Define and evolve the brand positioning, voice, and identity in a sensitive and emerging category

  5. Identify whitespace opportunities and craft a differentiated value proposition for parents and children

  6. Lead innovation in product formats, ingredients, packaging, and storytelling

  7. Go-To-Market & Channel Strategy

  8. Design and execute a D2C-first go-to-market strategy, followed by online marketplaces and offline retail

  9. Oversee pricing, distribution, promotions, and growth levers across channels

  10. Build strong digital funnels and a loyal consumer base through performance and brand marketing

  11. Cross-Functional Excellence

  12. Collaborate with product development, R&D, supply chain, and compliance teams to deliver exceptional quality

  13. Ensure all formulations are dermatologically tested, safe, and regulatory compliant for kids

  14. Establish partnerships with pediatricians, dermatologists, and parent communities to drive trust

Ideal Candidate:

  • 3+ years of experience in FMCG, D2C, or consumer brands - through either Consulting/in brand expeirence

  • Proven track record in scaling or launching brands, preferably in personal care, baby care, or wellness

  • Strong understanding of digital-first business models, growth marketing, and brand building

  • Entrepreneurial mindset: comfortable with ambiguity, hands-on execution, and ownership

Whats in it for you?

  • Be part of a category-creating mission with high impact and visibility

  • Lead a venture-backed brand with autonomy and agility

  • Opportunity to shape a trusted household name in kids wellness

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