Entrepreneur In Residence
7 days ago
About the Role:
We are launching an exciting new venture in the kids' skincare spacea category with immense potential and a clear gap in quality, trust, and innovation. We are looking for a dynamic EIR to lead this brand from the ground up, owning everything from product and brand to go-to-market and P&L. This is a rare opportunity to build a new-age consumer brand with a strong backing, deep category insight, and a mission-led purpose.
Key Responsibilities:
Business Strategy & Leadership
Work with the leadership to own the vision, strategy, and roadmap for the kids skincare brand
Brand & Category Building
Define and evolve the brand positioning, voice, and identity in a sensitive and emerging category
Identify whitespace opportunities and craft a differentiated value proposition for parents and children
Lead innovation in product formats, ingredients, packaging, and storytelling
Go-To-Market & Channel Strategy
Design and execute a D2C-first go-to-market strategy, followed by online marketplaces and offline retail
Oversee pricing, distribution, promotions, and growth levers across channels
Build strong digital funnels and a loyal consumer base through performance and brand marketing
Cross-Functional Excellence
Collaborate with product development, R&D, supply chain, and compliance teams to deliver exceptional quality
Ensure all formulations are dermatologically tested, safe, and regulatory compliant for kids
Establish partnerships with pediatricians, dermatologists, and parent communities to drive trust
Ideal Candidate:
3+ years of experience in FMCG, D2C, or consumer brands - through either Consulting/in brand expeirence
Proven track record in scaling or launching brands, preferably in personal care, baby care, or wellness
Strong understanding of digital-first business models, growth marketing, and brand building
Entrepreneurial mindset: comfortable with ambiguity, hands-on execution, and ownership
Whats in it for you?
Be part of a category-creating mission with high impact and visibility
Lead a venture-backed brand with autonomy and agility
Opportunity to shape a trusted household name in kids wellness
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