Engagement & Outreach Analyst

1 week ago

Noida, Uttar Pradesh, India TheraYog Full time ₹ 2,40,000 - ₹ 3,60,000 per year

TheraYog is a wellness company deeply committed to excellence in holistic health, combining traditional yoga, Ayurveda, and compassionate care. With online yoga classes, doctor and diet consultations. TheraYog integrates ancient wisdom with modern convenience.

We are looking for a proactive and creative Influencer & Collaboration Executive to drive brand visibility, build partnerships, and execute influencer campaigns that amplify TheraYog's presence in the wellness space.

You will work closely with marketing, content, design, and performance teams to create meaningful brand collaborations.

Key Responsibilities


Influencer Marketing

Identify and evaluate influencers across Instagram, YouTube, Facebook, and other platforms.

Negotiate deliverables, timelines, and commercial terms with influencers.

Coordinate influencer campaigns end-to-end — briefing, execution, delivery, and performance tracking.

Maintain long-term relationships with creators and talent agencies.


Collaboration & Partnerships

Research and connect with relevant brands, communities, and content creators for co-branded initiatives.

Draft outreach emails, pitches, and proposals while representing brand value.

Support PR activities and partnership-driven promotions.


Brand Promotion

Plan and execute promotional campaigns to increase brand visibility among target audiences.

Work with the content and design team to create engaging campaign assets.

Track brand awareness metrics and ensure consistent positioning.


Campaign Coordination

Maintain collaboration trackers, reports, and campaign calendars.

Ensure timely content deliveries and approvals.

Monitor live collaborations to ensure quality and compliance.


Market Trends & Strategy

Stay updated on influencer marketing trends, platform algorithm changes, and content formats.

Suggest innovative collaboration ideas to increase engagement and reach.

Requirements

  • Bachelor's degree in any field
  • Experience: 2+ years (Influencer Marketing / Partnerships Preferred)
  • Preferably from a Health n Wellness background

What You'll Gain

  • Hands-on experience with influencer partnerships in the wellness industry.
  • Opportunity to lead creative campaigns from scratch.
  • Exposure to social media strategy and brand growth metrics.
  • Fast growth potential based on performance.

Location: On-site - Noida Sector 65

Pay Bracket 3-5 LPA

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