Program Lead BD, Marketing

About iKure (Our Purpose)

iKure delivers last-mile primary and preventive healthcare to underserved communities through a tech-enabled, community-first model. We partner with local ecosystems, empower Community Health Workers (CHWs), and use data to drive measurable health outcomes at scale. This role will drive on-ground business development, marketing, and operations to expand access, deepen partnerships, and improve patient experiencestarting with our Diabetes 360 program.

Role Overview

We're seeking a hands-on Program Lead to own the on-ground execution of BD, marketing, and operations across assigned geographies. You'll build community and partner relationships, enable CHWs and field teams, run campaigns, and ensure operational excellence while meeting growth and health-outcome targets.

Reporting to:

State/Program Head

Location:

Field-based with frequent travel across blocks/districts

Type:

Full-time

Key Responsibilities

Business Development & Partnerships

• Identify, onboard, and manage partnerships with government facilities, private providers, labs, pharmacies, employers, NGOs, and local influencers.
• Drive channel growth for Diabetes 360 and other iKure services (screenings, enrollments, follow-ups, referrals, and paid services).
• Negotiate and manage partner SLAs; set monthly targets and performance reviews.

Marketing & Community Engagement

• Plan and execute local marketing initiatives, health camps, and community events; ensure consistent brand messaging and effective IEC deployment.
• Run demand-generation campaigns (workplaces, SHGs, Panchayat events) and measure lead-to-enrollment conversion.
• Capture field insights and patient stories to refine messaging and offerings.

Insurance & Product Enablement

• Coordinate with insurance partners to streamline processes, claims support, and grievance resolution.
• Train CHWs and field staff to explain health cards/insurance-linked benefits and drive adoption.

Operations & Service Delivery

• Plan routes, rosters, and resource allocation for camps/clinics; ensure stock, device calibration, and logistics (glucometers, strips, BP cuffs, scales).
• Enforce SOPs for screening, referrals, data capture (WHIMS/app), consent/privacy, and incident reporting.
• Close the loop on referrals and escalations; ensure high patient satisfaction.

Data Action

• Track dashboards and weekly MIS (screenings, enrollments, conversions, collections, partner performance).
• Run quick PDSA cycles to fix bottlenecks (e.g., low confirmation rates, adherence drop-offs).
• Submit timely reports, case studies, and recommendations to leadership.

Qualifications

• Bachelor's in Public Health, Social Work, Business/Marketing, or related field; MPH/MBA preferred.
• 4–8 years of field program management or multi-stakeholder BD/ops roles in healthcare/CSR/public health.
• Proven experience leading field teams (hiring, training, coaching) and delivering against monthly targets.
• Strong relationship-building with communities, facilities, and partners; fluency in local language(s) and working English.
• Comfortable with extensive field travel (60–70%) and occasional weekend events.
• Proficient with mobile apps, dashboards, WhatsApp workflows, and basic Excel/MIS.

Nice to Have

• Prior experience with diabetes/NCD programs, insurance-linked health services, or CSR/government convergence.
• Clinical/paramedical exposure (GNM/BSc Nursing/Pharmacist) or certification in diabetes education.
• Familiarity with digital health platforms and behavior-change interventions.

Success Metrics (KPIs)

• BD & Growth: # active partners, lead volume, conversion (screening confirmation enrollment paid services), and collections.
• Marketing Effectiveness: event reach, cost per lead, lead-to-enrollment rate, and community NPS.
• Operations: CHW productivity, SOP adherence, stock-out rate, TAT for referrals/claims, and incident-free operations.
• Health Outcomes: % patients at glycemic control at 3/6 months (for Diabetes 360).
• Data Quality: completeness/accuracy in WHIMS/app and on-time reporting.

Why iKure

• Mission-driven work with measurable impact on NCD outcomes and financial protection.
• Strong platform (WHIMS), community networks, and supportive leadership to help you win on the ground.
• Learning culture, growth opportunities, and the chance to shape a flagship program.

How to Apply

Send your CV and a short note on a field initiative you led (what worked, what didn't, and what you'd repeat) to with the subject: "Program Lead — BD, Marketing & Operations (On-Ground)". Please include current CTC, expected CTC, and notice period.