Associate Director, Performance Marketing

Razorpay is one of India's leading full-stack financial technology companies, powering the way businesses move, manage, and grow money. Founded in 2014 by Harshil Mathur and Shashank Kumar with a simple vision — to simplify payments for Indian businesses — we've since grown into a fintech powerhouse driving India's digital payment revolution.Razorpay powers millions of businesses with a smarter, scalable stack that goes beyond transactions to help them truly build and grow.From seamless checkouts to payroll automation, across India, Singapore, and Malaysia, we've been engineering a fintech ecosystem that's redefining how money moves across Asia — and we're just getting started.Today, that ecosystem supports everyone from early-stage startups to some of India's largest enterprises, enabling them to accept, process, and disburse payments at scale while expanding into new ways of managing money more efficiently.Our scale speaks volumes: Razorpay processes $180+ billion in annualized transactions, powering leading businesses like Airbnb, Facebook, WhatsApp, Airtel, CRED, BookmyShow, Zomato, Swiggy, Lenskart, Mirae Asset Capital markets, Indian Oil, National Pension Scheme — and over 100 of India's unicorns. With strong roots in India and growing operations in Southeast Asia, we are shaping the next chapter of financial technology across the region.We are backed by global investors including GIC, Peak XV Partners (formerly Sequoia Capital India & SEA), Tiger Global, Ribbit Capital, Matrix Partners, MasterCard, and Salesforce Ventures, having raised over $740 million to date. Strategic acquisitions — including Ezetap (POS and offline payments), Curlec (Malaysia expansion), BillMe (digital invoicing), and POP (rewards-first UPI) — along with earlier moves in fraud prevention, payroll, and lending, have further strengthened our platform and widened our footprint across Asia.But what truly sets Razorpay apart is our culture. At Razorpay, ownership is our oxygen — you own what you build, with no micromanagement or red tape, just the runway to make your ideas fly. Learning is a lifestyle — if you're curious, you'll feel at home here. People > Pedigree — we hire for attitude, hustle, and hunger more than degrees. Transparency thrives over titles — this is where interns question CXOs and CXOs say "thank you." Guided by our values of Customer First, Autonomy & Ownership, Agility with Integrity, Transparency, Challenging the status quo and a strong belief that Razorpay grows with Razors,  you'll be part of a 3000+ strong team building not just products, but the financial infrastructure of the future.The Role:Lead Razorpay's digital performance and brand media charter across Display, Video, OTT, CTV, Programmatic, and Social platforms. Drive high-value merchant acquisitions and brand equity through complex, multi-channel campaigns. Champion AI-driven marketing workflows, advanced measurement frameworks, and cross-functional innovation to maximize ROI. Blend performance with storytelling to deliver both immediate business outcomes and long-term brand growth, while building and mentoring a high-performing marketing team.Key Roles & ResponsibilitiesLead Razorpay's display & video marketing strategy across (IG, YT, LinkedIn  OTT, CTV, programmatic channels & others) for both performance and brand objectives.Manage highly complex & multi-channel digital ads to maximize ROI while driving high value merchant acquisitions and brand awareness.Champion AI-driven marketing workflows, building automations (not limited to n8n, Zapier, etc.) for targeting, bidding, optimization, and reporting.Work cross-functionally with Product, Business, and Design teams to run high-impact, full-funnel campaigns.Build, mentor, and lead a team of channel managers, analysts, and ad-ops specialists, while managing agencies and external partners.Drive measurement excellence with advanced frameworks, incrementality testing, MMM, MTA, brand lift, attention metrics.Establish AI-first playbooks as a builder in the first 6 months, and then scale them into sustainable 10× growth enginesInfluence and partner with brand teams to develop video-first storytelling and ad variations that maximize impact across platforms.Constantly experiment with new formats, channels, and technologies to keep Razorpay ahead of digital marketing trends.Drive end-to-end integration of analytics, attribution, and data platforms, ensuring razor-sharp insights and decision-making at scaleBuild strong strategic partnerships with platforms (Meta, Google, LinkedIn etc) to access innovations and unlock competitive advantage.Mandatory Qualifications8–10 years of deep performance marketing experience in high-growth startups (e-commerce, fintech, or similar).Proven track record of managing ₹10–20 Cr+ monthly budgets across Meta, YouTube, OTT, CTV, affiliates, and programmatic DSPs (DV360, The Trade Desk, etc.).Hands-on expertise in AI workflows and prompt engineering, building and deploying automations, not just adopting tools.Strong foundation in advanced measurement frameworks (MMM, MTA, incrementality testing, brand lift).Skilled in blending performance marketing with brand storytelling, creating campaigns that deliver immediate results and long-term equityExperience in team leadership and vendor/agency management.Hustler mindset with strong bias for speed, experimentation, and ownership.Exposure to performance-driven influencer collaborations, or creative strategy. Razorpay believes in and follows an equal employment opportunity policy that doesn't discriminate on gender, religion, sexual orientation, colour, nationality, age, etc. We welcome interests and applications from all groups and communities across the globe. Follow us on LinkedIn & Twitter