Associate Director

Job Title: Associate Director – Brand Marketing (Myntra FWD)

Location: Bengaluru, India

Department: Marketing

Reporting To: Sr. Director – Brand Marketing

Experience Required: 7–9 years

Role Type: Brand Equity Lead (Brand Marketing + Growth Charters like FWD)

About the Role As Associate Director – Brand Marketing for Myntra FWD, you will be the strategic and creative force behind shaping the brand’s identity for the fashion-forward Gen Z audience. This is a high-impact leadership role that blends brand storytelling with business performance, positioning Myntra FWD as a cultural icon in fashion and lifestyle.

Team & Culture You’ll lead a talented team of brand marketers and creatives known for their executional excellence. What’s missing and what you’ll bring is strategic depth, business acumen, and the ability to connect brand efforts directly to measurable outcomes. You’ll be expected to operate independently, present to leadership, and drive a culture of innovation, ownership, and continuous learning.

Expectations & Scope

1. Strategic Brand Leadership Own and evolve the brand strategy for Myntra FWD and broader Myntra equity. Translate brand purpose into compelling narratives and experiences across all channels.
2. Integrated Campaign Management Lead 360° campaigns across ATL, BTL, digital, influencer, and experiential platforms. Collaborate with creative, media, and production partners to deliver breakthrough work.
3. Consumer & Market Intelligence Decode youth culture, fashion trends, and consumer behavior using research, analytics, and social listening. Identify whitespace opportunities and inform strategy with data-backed insights.
4. Business-Driven Brand Marketing Drive traffic, conversions, and GMB through brand-led initiatives. Connect creative execution directly to platform objectives and business outcomes.
5. Strategy & Analytics Manage complexity across 50+ campaigns annually spanning categories, cohorts, and regions. Define marketing tasks, measure impact, and isolate ROI through A/B testing and media dark market studies.
6. Cross-Functional Collaboration Partner with product, category, performance marketing, and PR teams to ensure consistent brand storytelling. Align internal stakeholders on campaign goals, messaging, and timelines.
7. Brand Governance & Identity Uphold brand guidelines and tone of voice across all communications. Ensure consistency while enabling creative experimentation.
8. Performance & Impact Measurement Define KPIs for brand health, campaign effectiveness, and consumer engagement. Monitor performance and optimize strategies based on learnings.
9. Team Leadership & Mentorship Lead and mentor a team of brand marketers and creatives. Foster a culture of strategic thinking, innovation, and accountability.

Ideal Candidate Profile

• 7–9 years of brand marketing experience, preferably in fashion, lifestyle, or youth-centric brands.
• Strong FMCG foundation with deep business understanding.
• Proven track record of leading successful brand campaigns and building cultural relevance.
• Strategic thinker with strong storytelling and creative judgment.
• Excellent stakeholder management and leadership skills.
• Passion for fashion, pop culture, and digital-first consumer engagement.

Why Myntra

• Impact: Fashion is a high-engagement category where brand marketing directly drives growth and profitability.
• Scale & Complexity: Operate in a high-growth, high-pressure environment with diverse categories and dynamic marketplace challenges.
• Ownership: Lead a brand charter that influences both consumer perception and business performance.