Mobile Performance Marketing Manager

12 hours ago

Noida, Uttar Pradesh, India GEETHA TECHNOLOGY SOLUTIONS PRIVATE LIMITED Full time ₹ 15,00,000 - ₹ 28,00,000 per year

ABOUT THE JOB:

The Job revolve around helping Brands, agencies and advertisers to tap the untapped audience via Mobile performance (Mobile App user acquisition). A chance of working directly with various Premium supply channels and to understand the depth of In App user acquisition.

We are looking for an experienced and talented success manager with strong analytical skills around Mobile Performance campaigns.

JOB RESPONSIBILITIES:

  1. Responsible for identifying and managing Mobile Performance campaign\u2019s KPIs over the lifecycle of campaign execution.
  2. Working on execution of campaigns (KPIs, Fraud Hygiene, P&L) over Mobile App attribution platforms like Appsflyer, , Adjust, Kochava, and Singular.
  3. Execution of campaigns on various premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
  4. Analyse campaign data, make applicable optimizations to campaigns to meet the campaign goals.
  5. To be the key point of contact between the supply, sales and data operations teams while leading the account management of the accounts allocated.
  6. Generating reports, and sharing campaign insights with the sales team advertisers to create opportunities for up-sell cross-sell for sales teams.
  7. Work as campaign delivery to ensure smooth campaign operations and optimizations for each campaign to achieve revenue goals.

QUALIFICATIONS AND SKILLS:

  1. Minimum of 4 Years of experience in Campaign execution of Mobile Performance Campaign.
  2. Well versed with life cycle of User acquisition via In-App marketing.
  3. In-depth understanding of Mobile measurement partner (MMP) like Appsflyer, , Adjust, Kochava, and Singular.
  4. Preference to candidates having experience in mobile user acquisition and re-engagement activity over premium supply channels like OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.

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