Chief Marketing Officer

Role & responsibilities

1. Strategic Marketing & Brand Leadership
• Govern all agency partnerships (creative, digital, media, event) to ensure brand alignment, cost efficiency, and performance KPIs.
• Lead a unified marketing strategy aligned with Apollos business goals, ensuring sustainable growth across verticals.
• Build a powerful brand identity representing trust, accessibility, and innovation.
• Oversee category marketing for Prescription, OTC, FMCG, Generics, and Private Label, driving growth with category heads.
• Ensure consistent offline/online brand integration across all consumer touchpoints.
• Provide oversight of all core marketing functionsstore marketing, digital, retail activation, CRM, call centre, insights, doctor connect, corporate marketing, marketplaces, and partnerships.

2. Retail Marketing & Market Activation
• Lead national/regional campaigns using structured annual calendars and local events to drive footfall.
• Deliver impactful in-store experiences, from visual merchandising to health camps.
• Drive digital-to-store and store-to-digital engagement; replicate high-performing cluster models.
• Direct BTL campaigns for new store launches, AMC, FMCG, and Private Label promotions.
• Expand community engagement through neighbourhood health & wellness camps and in-store activations.
• Align with operations, regional heads, and category managers on BTL, branding, and seasonal promotions; drive ABV improvement and holiday sales loss mitigation.

3. CRM, Loyalty & Customer Experience
• Lead hyper-personalization using CRM, AI, and ML to deliver relevant offers and services.
• Scale Apollo Circle into Indias top healthcare membership program with seamless accrual/redemption and health-focused benefits.
• Ensure a consistent omnichannel experience; integrate WhatsApp-driven personalized offers into the loyalty program.
• Drive measurable improvements in acquisition, repeat purchases, and lifetime value.

4. Digital Marketing & Analytics
• Lead SEO, SEM, social media, and targeted e-pharmacy promotions for visibility and conversion.
• Build a unified insights ecosystem to integrate online/offline data and map customer journeys.
• Implement advanced campaign measurement and attribution models to optimize ROI.
• Oversee GMB profile management, ORM, programmatic advertising, and WhatsApp-based engagement.
• Strengthen marketing automation with transactional and behavioral data insights.

5. Product, Service & Insurance Innovation
• Co-create GTM strategies for new products, services, and categories with internal teams.
• Partner with insurers, diagnostic labs, and wellness providers for integrated propositions.
• Develop vernacular/tier-specific GTM for emerging markets.
• Strategically position health insurance offerings across retail and digital channels.

6. Leadership, Team Development & Budget Stewardship
• Build and mentor a high-performing marketing team across strategy, analytics, content, CRM, and execution.
• Foster innovation, collaboration, and responsiveness to market shifts.
• Optimize and govern budgets to ensure measurable ROI.

7. Corporate, Institutional & Ecosystem Partnerships
• Position online marketplace expansion as a growth channel.
• Build government and PSU partnerships for revenue and brand positioning.
• Develop integrated programs with insurers, payment gateways, healthcare providers, and marketplaces to unlock new revenue streams.

8. Doctor Connect & Prescription Growth
• Link Doctor Connect outcomes directly to store-level prescription growth and chronic doctor coverage expansion.

9. Call Centre & PDPC
• Strengthen call centre operations with KPIs on conversion, retention, and upselling.
• Integrate PDPC programs with pharmacy adoption to ensure long-term customer continuity.

10. Data-Driven Strategy & Performance
• Use analytics to drive marketing ROI, ABV growth, and holiday sales loss recovery.
• Own marketing automation with accountability for campaign ROI measurement and optimization.
• Apply customer insights and competitive analysis to pricing, promotions, and product-market fit.