Influencer Marketing Specialist

2 weeks ago

Mumbai Metropolitan Region, India HamBolds Private Limited Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About the Company:

HamBOLDS Pvt Ltd
is a fast-growing company in the
skincare, haircare, and personal care
space. Backed by over
26 years of legacy
through our parent company
Sun Chem India
, we build innovative and high-performing D2C brands like: www.epitight
.
in
,

About the Role

As an
Influencer Marketing Specialist
at HamBOLDS Pvt Ltd, you will be responsible for developing and executing Instagram strategies to enhance brand visibility and engagement. You will curate compelling content, collaborate with influencers, and leverage analytics to optimize campaign performance. Your expertise in influencer relations and cost negotiation will be key in driving ROI-based marketing initiatives.

Key Responsibilities:

  • Develop and implement effective Instagram marketing strategies.
  • Create and curate engaging content to enhance brand presence.
  • Execute ROI-driven influencer marketing campaigns.
  • Build and maintain strong relationships with micro, macro, nano, CAT A & CAT B influencers.
  • Negotiate influencer collaborations and campaign costs effectively.
  • Engage with the audience to foster brand loyalty and interaction.
  • Optimize hashtag strategies to maximize reach and engagement.
  • Manage Instagram advertising campaigns to boost visibility and conversions

Qualifications:

  • Proven experience in influencer marketing and social media strategy.
  • Strong understanding of Instagram trends, analytics, and advertising.
  • Ability to build and maintain influencer relationships across different tiers.
  • Excellent negotiation and communication skills.
  • Experience in working with an ROI-based marketing model.

Location:

Goregaon West, Mumbai

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