Influencer Marketing Specialist

2 weeks ago

Mumbai Metropolitan Region, India Godrej Consumer Products Limited Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Title:
Influencer Marketing

Job Type:
Contract – 10 months

Function:
Media

Business:
Godrej Consumer Products Limited

Location:
Mumbai, Maharashtra, India

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.

About Godrej Consumer Products Limited (GCPL)

Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

About the role

We're looking for a dynamic self-starter to support our influencer marketing initiatives. This role is ideal for early-career professionals passionate about content, creators, and digital storytelling.

Key Responsibilities

1. Influencer Identification:

  • Identify and evaluate potential influencers across platforms (Instagram, YouTube, etc.) based on: Type of influencer (nano, micro, macro, celebrity)
  • Quality and relevance of followership
  • Niche and subject matter expertise aligned with brand/category

2. Co-Creation & Communication:

  • Engage and negotiate with influencers for partnerships
  • Facilitate co-creation of engaging content aligned with campaign objectives
  • Manage communication flow, timelines, and expectations

3. Execution & Tracking:

  • Monitor campaign execution for: Frequency and quality of content
  • Timely postings and adherence to brand guidelines
  • Content amplification (e.g. boosting strategy)
  • Coordinate internal/external stakeholders for content approval and release
  • Track performance metrics including views, engagement, conversions, and sales impact

Who are we looking for?

Education:

  • Graduate in Marketing, Mass Communication, or related field

Experience:

  • Internship or project experience in influencer/content marketing is a plus

Skills:

  • Passion for digital trends & influencer landscape
  • Strong communication and coordination skills
  • Comfort with basic data tracking & MS Office tools

An inclusive Godrej

Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.

We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.

If this sounds like a role for you, apply now

We look forward to meeting you.

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