Marketing Communications Manager

2 days ago

Bengaluru, Karnataka, India Happiest Health Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title:
 
Marcom Head – Happiest Health – The Wellness Enterprise

Location:
 Bengaluru, India,

Experience:
 12-15 years

Job Description:

Overview:
 We are looking for an experienced and innovative Marcom Head to lead our marketing communications efforts for Happiest Health – The Wellness Enterprise. Happiest Health is evolving from India's most credible knowledge enterprise to India's most unique and holistic Wellness Enterprise - spanning Knowledge, Diagnostics, Healthcare and Wellness. The ideal candidate will have a strong background in marketing, communications, and public relations, with a proven track record of driving successful campaigns and strategies in the health and wellness sector.

Key Responsibilities:

  • Develop and execute comprehensive marketing communications strategies and public relations initiatives to enhance brand visibility and user engagement.
  • Lead digital marketing efforts, including content marketing, social media, SEO, email marketing, and online advertising.
  • Handle branding and experience for knowledge business events like Health Summits and webinars.
  • Analyse marketing trends; Develop and monitor key performance indicators (KPIs) to measure the effectiveness of communication strategies.
  • Develop and execute branding and internal communication strategies to enhance employee engagement and ensure consistent messaging across the organization.
  • Build and maintain relationships with key stakeholders, including health and wellness experts, industry partners, and advertisers.
  • Collaborate with cross-functional teams to align marketing communication efforts with sales, product, and customer service.
  • Craft talent marketing and CSR campaigns.
  • Work with business heads, finance head and stakeholders as the company strategizes for IPO planned in 6 years.

Preferred Qualifications:

  • ·Bachelor's degree in marketing, Communications, Public Relations, or a related field. A master's degree is preferred.
  • 12-15 years of experience in marketing communications, with at least 5 years in a leadership role.
  • Proven experience in the health and wellness sectors. Excellent candidates from the hospitality and consumer sectors will also be considered.
  • Strong understanding of digital marketing, social media, branding and content marketing.
  • Excellent written and verbal communication skills.
  • Ability to think strategically and creatively to solve complex marketing challenges.
  • Strong leadership and team management skills.
  • Proficiency in marketing analytics

Interested candidate can share their CV

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