Regional Marketing Communication Manager

Company Description

The Bosch Group is a leading global supplier of technology and services, in the areas of automotive technology, industrial technology, consumer goods, energy and building technology. In India, the Group operates through six subsidiaries with a combined associate strength of around 26,000 and a group

turnover of around Rs. 13,200 crores in 2013. In India Bosch Limited is the flagship company of the Bosch Group. Over and above a strong presence in the India Automotive services sector, Bosch in India has a vast service network that spans across 1,000 towns and cities with over 3000 service outlets. As the largest auto component supplier in the country, setting a benchmark in the sectors it operates in, the company has to its credit several laurels. We invite promising and dynamic professionals for a long-term and rewarding career with Bosch.

Job Description

Job Purpose / Objective

Develop the overall regional communication strategy for MC in India

Setup and control regional communication plan

Conduct regional campaigns and co-marketing activities incl. transformation communications

Ensure compliance of regional marketing activities with Bosch brand positioning requirements and BBM communication strategy

Responsible for regional-specific academy for product description and internal trainings

Communications Strategy

• Define, implement and track overall regional communication strategy in close alignment with all relevant GBs and business units for the region
• Develop and execute a multi-level communication roadmap tailored for executives, managers, and employees across divisions and at enterprise level
• Transfer of BBM strategy into regional communication plan in alignment with M/SXS, M/CGB and relevant GB MBCs
• Setup and control regional communication plan
• selection of communication channels relevant for the specifically detailed target group and content production for each channel (incl. regional adaptation of GB content prepared by GB communicators)"

Campaigns

• Plan and conduct regional campaigns, transformation communication and co-marketing activities in close alignment with relevant GB MBCs and TMO
• Ensure compliance of regional marketing activities with Bosch brand positioning requirements and BBM communication strategy
• Lead transformation events – collaborate with business stakeholders and consultants to coordinate workshops, surveys, townhalls, and internal launches.
• Performance analysis for communication activities in the region
• Customer service/request coordination (1st/2ndlevel support) for digital touchpoints in the region

Knowledge Mgmt.

• Drive regional-specific academy for product description and internal trainings

Resource Management

• Manage regional communication team (communication team on regional level that implements all communication activities for theregions in close cooperation with relevant GB communicators, e. g. regional campaigns)
• Manage communication budget for the entire region, incl. decision how to allocate communication budgets for BUs / focus products in the region

Cross Channel Marketing Management

• Develop and implement a cross-channel marketing strategy (for all sales channels from key account sales, partner-led sales to online sales and platform sales) along the entire customer journey from awareness, interest, consideration & evaluation, purchase, retention and advocacy
• Plan and execute cross channel marketing campaigns

Qualifications

Education:

• Bachelors Degree (Any stream) - Mandatory
• Masters Degree (MBA/MS/PGDM - Marketing, Communications, Digital comm., Advertising & Brand mgmt. etc) - Mandatory

Experience:

• Min. 8 years experience preferred

Mandatory experience in the area of communications

Additional Information

This role is integral to ensuring robust process quality, preventive risk management, and global alignment of quality practices within Electrified Motion's eAxle manufacturing operations.