Regional Marketing Communications Specialist

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

Summary 

The Regional Marketing Communications Specialist for India is a member of the Customer Experience Team, directly reporting to the Regional Marketing Manager, India. This role works closely with the line manager to define, implement, and measure marketing communications strategies and plans for the India markets. It also collaborates with local commercial leaders, product offering teams, and global central promotional marketing leaders to ensure company-wide alignment on strategic imperatives. Additionally, the role is responsible for enhancing the effectiveness and efficiency of brand management, marcom processes, programs, and infrastructure. 

To drive targeted business outcomes, the role will specifically lead ABM (Account-Based Marketing) digital marketing campaigns leveraging AI tools and LinkedIn, while partnering with the corporate Customer Experience team to execute critical promotional activities for vertical marketing and new product/system launch—ultimately supporting the company's profitability, market awareness, and brand perception goals in the assigned regions. 

Key Results Areas 

As a member of the Customer Experience Team, the role will be delivered on the following core objectives: 

• Serve as the corporate Brand Champion (internally and in the marketplace) to uphold and promote the brand's integrity and value.
• Scan the India market environment to identify high-impact opportunities for awareness improvement and cross-functional collaboration.
• Benchmark the organization's current marketing activities, performance, and investment against industry best practices; conduct gap analysis to develop an improvement roadmap and business case for necessary changes.
• With support from the Customer Experience leadership team, identify, recommend, and lead the implementation of high-priority opportunities (e.g., cross-functional projects) to enhance the overall effectiveness of the marketing organization.
• Oversee territory-wide efforts to manage and allocate marketing resources efficiently across India markets.

Specific Operational Responsibilities 

1. Brand Management

 Ensure consistent and compliant application of the Armstrong Brand Guidelines across all internal communications, customer-facing materials, and market touchpoints. Lead the marketing governance process to align messaging, promotions, and communications with global brand standards. 

2. Internal Communications

 Collaborate with cross-functional business units to design and execute local internal communication programs. These programs will highlight organizational values and market success initiatives, while reinforcing Armstrong's positioning as a world-class employer. 

3. External Communications

 Partner with internal stakeholders to develop and implement a comprehensive local public relations (PR) strategy. Drive market awareness of Armstrong's capabilities, key initiatives, and value propositions in India. 

4. Program Management

 Work with regional leadership, Product Offering, and Customer Experience teams to define, deliver, and manage end-to-end promotional programs. This includes overseeing multi-media elements to ensure targeted messaging reaches all assigned markets and personas. 

5. Digital Presence

Oversee local execution of core digital assets, including digital marketing campaigns, regional website content(localization), and social media (e.g., LinkedIn, WeChat) strategies—ensuring alignment with global brand goals and local market preferences. 

6. ABM Digital Marketing Campaigns (AI & LinkedIn Focus)

 Develop and execute Account-Based Marketing (ABM) digital campaigns tailored to high-value target accounts in India. Leverage AI tools for customer segmentation, content personalization, and campaign performance forecasting; utilize LinkedIn's marketing platform (e.g., sponsored content, InMail, account targeting) to deliver hyper-targeted messages, nurture leads, and drive engagement with key decision-makers. Track and optimize campaign ROI through data analysis. 

7. Creative Design

 Lead localization of promotional design assets (e.g., brochures, ads, digital visuals) to support the global Armstrong brand while resonating with local market cultures and preferences. 

8. Events

 Manage a strategic local event plan (e.g., trade shows, customer seminars, webinars) to enhance customer experience, support promotional goals, and drive lead generation in India. 

What We're Looking For

To thrive in this role, you should bring:

• Bachelor's degree or higher in Marketing, Communications, PR, or a related field. PR agency experience or ABM campaign experience is preferred.
• Minimum 10 years of relevant marketing communications experience, with at least 3 years in branding and integrated multi-discipline marketing program development/execution.
• Ability to develop creative campaign briefs that align with business goals and resonate with local audiences.
• Strong analytical skills, with experience in marketing reporting, data analysis, and ROI measurement.
• Proficiency in marketing automation systems (e.g., HubSpot, Marketo) and digital marketing concepts.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Technically savvy, with a focus on process improvement; excellent verbal and written communication skills.
• Fluency in English Communication.
• Based in Bangalore; ability to travel occasionally within India (as needed).