Product Marketing

5 hours ago


Mumbai, Maharashtra, India Kotak Mahindra Bank Full time
Description
  • Engage with the Product Manager/Business Heads to develop understanding on product attributes, customer segments, and positioning understanding for communication consistency
  • Demonstrate reasonable knowledge and expertise on business challenges and targets for the year for the various products under the portfolio handled 
  • Develop communication through collaborations with advertising agencies/in-house design teams as per organizational guidelines for various Product Marketing campaigns to:-
  • Effectively use Marketing elements & channels for communication 
  • Work towards improving the efficacy of the communication as measured through quantitative parameters
  • Track competition (E-commerce players, BFSI Players, and Others) to understand the latest trends/best practices and       implement them quickly  
  • Refer to research for insight mining (understanding triggers and barriers) and apply it for developing effective communication
  • Use A/B testing to continuously improve efficacy and build learning of what works and what doesn't
  • Work on innovations and leveraging technology for client outreach and response efficacy

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