Business Development Manager

Who We Are:

The Optimise Media Group is a global performance advertising company, with over 10 international offices with operations across 5 continents including UK, SEA, Australia, India, and MEA.

We work with an enviable client portfolio including many of the biggest global brand names. We deliver successful performance marketing campaigns for clients through unparalleled expertise, market-leading service, substantial acquisition volumes, and our unique technology.

We are award-winning across the globe and Optimise is recognized as a premium network delivering quality sales, service, and insights to advertisers.

Optimise Talents come from all walks of life. We hire great people from various backgrounds, not just because it's the right thing to do, but because it strengthens our family.

Job Description

We are seeking a highly accomplished and results-driven Business Development Manager - Global to lead our advertiser acquisition initiatives within the Indian market. This is a pivotal role, exclusively focused on forging new advertiser partnerships and driving significant revenue growth in a dynamic and high-growth environment.

This position is designed for a seasoned professional who excels at expanding market presence through innovative performance marketing solutions. You will be at the forefront of our expansion, with a mandate to:

Key Responsibilities

• Strategic Client Acquisition:
  Spearhead comprehensive market analysis to identify and target high-potential advertiser segments, developing and executing strategic sales plans to secure new clients within the affiliate marketing ecosystem.
• Relationship Cultivation:
  Forge and nurture strategic partnerships with key decision-makers at prospective clients, providing them with consultative solutions that address their business objectives through performance-based advertising.
• Deal Negotiation & Closure:
  Skillfully negotiate and finalize agreements that maximize revenue and profitability while ensuring mutually beneficial, long-term affiliate relationships.
• Pipeline Management:
  Proactively generate and qualify high-value leads through a variety of channels, leveraging HubSpot for meticulous tracking and management of the sales pipeline to provide accurate and insightful revenue forecasts.
• Value Proposition Articulation:
  Develop and deliver compelling sales presentations that effectively communicate our unique value proposition and demonstrate our leadership within the affiliate marketing landscape.

We are seeking a true affiliate BD expert with:

• Mandatory Affiliate BD Experience:
  Proven, extensive business development experience specifically within the Indian affiliate marketing market. Experience in other sales functions is not a substitute for this core requirement.
• Strong Agency Connections:
  A well-established network and a track record of building successful relationships with leading advertising agencies in India.
• Relevant Category Expertise:
  A demonstrated history of successful business development and a strong clientele in key verticals such as Travel, Fashion, Beauty, Retail, E-commerce, Food, or Marketplaces.
• Deep Affiliate Marketing Acumen:
  A profound understanding of affiliate marketing models (e.g., CPA, CPL, CPC), performance marketing, online advertising, and evolving industry trends.
• Strategic & Analytical Mindset:
  Exceptional analytical abilities to interpret data, discern market trends, and make data-driven decisions that optimize client partnerships.
• Sales Proficiency:
  A proven track record in developing and executing strategic sales plans, complemented by superior negotiation and closing skills.
• Technical Savvy:
  Proficiency in HubSpot for CRM and pipeline management. Familiarity with marketing automation and digital analytics platforms is highly advantageous.
• Exceptional Communication:
  Outstanding verbal and written communication skills, with the ability to establish rapport and trust. Compelling presentation and storytelling skills are essential.
• Self-Motivation & Results-Orientation:
  A robust work ethic and an unwavering focus on achieving ambitious revenue and client acquisition targets.
• Flexibility & Travel:
  The flexibility to travel within and outside India as required for key client meetings and industry events.
• Location:
  Residence in a major Indian metropolitan city is required, with a strong preference for New Delhi.

Qualifications

• A minimum of 5 years of experience in affiliate or performance marketing, with a dedicated focus on new advertiser acquisition.
• A proven track record of consistently exceeding sales quotas and successfully onboarding new advertisers.
• A comprehensive understanding of affiliate marketing and performance-based advertising models.
• Excellent networking and relationship-building skills.
• Demonstrates a strong commitment to professional growth and organizational success, as evidenced by a consistent tenure of at least three years with each previous employer.