Integrated Marketing Manager

ApplyBoard simplifies the study abroad search, application, and acceptance process by connecting international students, recruitment partners, and educational institutions on one intuitive and personalized platform. ApplyBoard is a mission-driven, hyper-growth organization. It has been attracting dedicated individuals for more than eight years who are inspired every day to break down barriers to international education and take their careers to new heights at a company that will invest in their career growth. Our six core values are our compass in our mission to Educate the World and the foundation of our unique company culture. As an organization built on a foundation of diversity, it's important that our team members are representative of the students from more than 150 countries that we support.

The Opportunity:

Seize this high-impact role driving growth within a global, mission-driven organization. You will be responsible for the end-to-end strategic marketing management of our core customer segments in our marketplace: Recruitment Partners (study abroad agents) and Post-secondary Institutions, ensuring seamless alignment from marketing strategy through sales execution. The successful candidate will be responsible for creating, managing, and launching integrated campaigns, programs, promotions, and product features to increase brand awareness, drive customer acquisition, and grow engagement and adoption with our existing customers. This role is ideal for a strategic B2B marketer who excels at cross-functional leadership, connecting global audience insights to measurable revenue outcomes in a high-growth environment.

You'll be part of a thriving marketing team, and a mission-based company that wants to unlock the potential of every aspiring mind. 

This role reports to the Associate Director, Partners Marketing, Core.

What you'll do everyday:

• Spearhead the design and execution of strategic promotions, including detailed documentation of terms and conditions, coordination with legal, finance and operations teams, and monitoring impact to understand ROI.

• Develop and lead integrated marketing strategies to drive brand awareness, customer acquisition, engagement, and retention across all relevant channels.

• Create and execute on holistic end-to-end launch plans for new product developments, institutions, destinations, partnerships, and brand initiatives to drive customer adoption and revenue. 

• Craft, test, and manage engaging, multi-channel content (e.g., email, social, in-product, webinars, etc.) to optimize customer acquisition and engagement.

• Partner closely with Sales, Product, Sales Operations, Market Intelligence, CX, Finance and Operations to bring well-aligned marketing strategies to market and measure impact.

• Drive Sales Enablement and Readiness by organizing training sessions and creating high-quality, accurate, and consistent customer-facing collateral as part of every major launch.

• Serve as the voice of the customer and market; continuously monitor and analyze key performance metrics (KPIs) and ROI to evaluate marketing effectiveness and provide data-driven recommendations for optimization..

• Assist in management of loyalty and other customer marketing programs to ensure they are delivering the desired impact.

• Conduct market research and analysis to identify emerging trends, competitive insights, and opportunities for innovation in marketing strategy and tactics.

• Stay informed about industry best practices, technologies, and regulatory developments to continuously enhance the effectiveness and efficiency of marketing efforts.

What you bring to the table:

• 5+ years of progressive B2B marketing experience in integrated marketing, customer marketing, or product marketing, preferably within a SaaS or marketplace technology environment.

• Proven success developing and executing integrated, cross-channel marketing strategies, campaigns, and launches that drive measurable results.

• Strong strategic thinking and creative problem-solving skills, connecting audience insights to business impact.

• Outstanding communication and project management skills with a strong attention to detail; ability to move work forward with clarity and confidence in a global, dynamic environment

• Demonstrated ability to influence and collaborate across cross-functional teams (Sales, Product, Sales Operations, Market Intelligence, CX, Finance and Operations.) to align on priorities and deliver unified campaigns

• Analytical mindset; experience using data to guide decisions, measure impact, and iterate on campaigns; comfortable conducting qualitative and quantitative customer and market research.

• Ability to translate complex information into clear, user-friendly communications and content.

• Experience working on promotion design, including legal terms and conditions and performance measurement, with a strong attention to detail.

• Experience in B2B SaaS higher education or related sector marketing is desirable

Note: This role is hybrid for those located within 50 km of our Gurugram, India office.

About ApplyBoard

ApplyBoard empowers students around the world to access the best education. With more than 1,000,000 students from over 150 countries helped with their journey in less than a decade, we are just getting started.

ApplyBoard's global team assists students and our 1,500+ partner institutions by empowering the international student sector with innovative technology and insights. As a five-time consecutive Deloitte Fast 50 and Fast 500 ranked company, ApplyBoard keeps international students at the heart of everything we do.

Thank you for your interest in joining the ApplyBoard Team and being part of our mission to Educate the World. While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.

ApplyBoard welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates in all aspects of the hiring and selection process.