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Performance Marketing Lead

2 weeks ago

Gurgaon, Haryana, India InCommon Full time US$ 9,00,000 - US$ 12,00,000 per year


Job Type
: Full-Time


Location
: On-site [With alternate Saturdays working]


Company
: The Ayurvedic Experience


Experience Required
: 5+ years of relevant experience


Hiring Timeline
: Immediate

InCommon
is hiring
a Performance Marketing Lead
on behalf of
The Ayurveda Experience.

We're looking for someone with a proven track record in driving revenue, user acquisition, and brand awareness. The ideal candidate will:

  • Develop and execute
    data-driven marketing strategies
    to optimize ROI and meet business goals
  • Leverage
    digital marketing analytics
    to improve campaign targeting and measure performance
  • Play a key role in
    customer acquisition
    , boosting conversion rates, and maximizing marketing efficiency

If you're passionate about performance marketing and want to make a measurable impact, this role is for you

Responsibilities:

Develop (through the content & Advertising team) and oversee overall performance

marketing strategy

Create and manage Google Ad campaigns. (SEM)

Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

Ensure top organic search ranking positions (SEO)

Regularly review and optimise all advertising campaigns for positive ROAS

Manage paid listings on third party websites and media partners

Develop and oversee email marketing and marketing automation strategy

Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip

campaigns, loyalty campaigns, etc.)

Manage Google Analytics to track and measure all marketing campaigns

Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website,

Blog) and recommend optimisation action plans to sales and marketing teams

Conduct regular conversion rate optimisation audits and execute A/B tests, user

testing/feedback to improve conversion rates across the brands' digital channels and

assets

Requirements:

In-depth knowledge of web analytics, Google Adwords, Facebook Marketing

Leadership skills with the ability to set and prioritize goals

Analytical mind

Should be from a TOP School such as IIT, BITS, /NIT if from Tech, or IIM, ISB, MDI and the

likes.

Proficient in spoken and written English

Strong proven track record for managing millions in ad spend

Email marketing platforms

Self-driven

Degree in Marketing communications or equivalent

If you feel this something you'd enjoy, please go ahead and apply now