senior content specialist

1 week ago

Bengaluru, Karnataka, India AIMERZ Full time US$ 90,000 - US$ 1,20,000 per year

Senior Content Specialist – Brand Marketing

Location:

Bangalore, Work from Office

Department:

Marketing

Experience Required:

Minimum 5 years

Industry Preference:

EdTech (preferred)

Position Overview:

We are seeking an experienced and strategic
Senior Content Specialist

to lead content development within our Brand Marketing team. This role demands exceptional storytelling skills, a strong grasp of brand positioning, and deep familiarity with the content needs of the EdTech industry. The ideal candidate will drive high-impact content initiatives that elevate brand recognition, thought leadership, and audience engagement.

Key Responsibilities:

·       Develop and execute advanced content strategies across multiple formats and channels.

·       Oversee creation of high-quality content such as blogs, whitepapers, case studies, video scripts, product messaging, and social campaigns.

·       Collaborate closely with product, SEO, design, and growth teams to ensure cohesive brand messaging.

·       Analyze content performance using data and adjust strategy accordingly.

·       Mentor junior team members and ensure content excellence and consistency.

·       Maintain strong knowledge of EdTech trends and competitor strategies.

Required Skills & Qualifications:

·       Minimum 5 years of experience in content marketing or brand strategy roles, preferably in EdTech.

·       Strong editorial skills with a portfolio demonstrating diverse content formats and channels.

·       In-depth understanding of digital marketing, content funnels, and SEO principles.

·       Excellent project management skills and the ability to lead content initiatives independently.

·       Strong communication and collaboration abilities.

Tools & Platforms (Preferred Experience):

·       
Content Management Systems (CMS):

WordPress, HubSpot, Webflow

·       
SEO & Analytics:

SEMrush, Ahrefs, Google Analytics, Google Search Console

·       
Writing & Editing Tools:

Grammarly, Hemingway, Notion, Google Docs

·       
Project Management:

Asana, Trello, Jira

·       
Design & Collaboration:

Canva, Figma, Adobe Creative Suite (basic familiarity), Slack

·       
Email Marketing:

Mailchimp, HubSpot, ActiveCampaign

·       
Social Media Management:

Hootsuite, Buffer, Sprout Social

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