CDP Analyst

22 hours ago

Pune, Maharashtra, India dentsu Full time ₹ 6,00,000 - ₹ 18,00,000 per year

About the Role

We are looking for a dynamic
CDP Analyst / Business Analyst
to manage end-to-end
Treasure Data Customer Data Platform (CDP)
operations, development, and reporting. The ideal candidate will have strong technical expertise, analytical acumen, and excellent client management skills to deliver data-driven insights and campaign execution excellence.

Key Responsibilities

  • Manage the complete
    Treasure Data CDP
    operations — setup, configuration, workflow creation, and enhancements.
  • Develop and maintain
    audience segments
    ,
    data workflows
    , and
    automations
    within CDP.
  • Ensure end-to-end
    client management
    , including requirement gathering, implementation, reporting, and ongoing support.
  • Collaborate closely with internal stakeholders — Marketing, BI, CRM, and Tech teams — to enable seamless campaign execution.
  • Monitor and maintain data quality, schema integrity, and system performance.
  • Build and automate
    reporting dashboards
    and campaign performance reports.
  • Deliver actionable insights and recommendations using CDP data and analytics.
  • Present analytical findings and business updates to clients in a clear and effective manner.

Required Skills & Qualifications

  • Minimum
    2 years of hands-on experience
    in
    Treasure Data CDP
    (or similar Customer Data Platforms).
  • Strong working knowledge of
    SQL
    ,
    data modeling
    , and
    schema design
    .
  • Proficiency in
    reporting
    ,
    Excel
    , and
    data visualization tools
    (e.g., Power BI, Tableau preferred).
  • Strong understanding of
    data management
    ,
    audience segmentation
    , and
    marketing automation workflows
    .
  • Excellent
    communication and presentation skills
    with the ability to engage and manage clients independently.
  • Proven experience in
    client handling
    and delivering analytical solutions end-to-end.
  • Experience in the
    Automobile industry
    or familiarity with automotive data models is preferred.
  • Strong analytical mindset, problem-solving skills, and attention to detail.

Working Model

  • Location:
    Pune
  • Mode:
    Hybrid

About Dentsu CXM

Dentsu CXM (Customer Experience Management) is part of the global Dentsu network, enabling brands to build meaningful and personalized customer experiences powered by data, analytics, and technology. Join us to be part of a high-performing analytics team driving data-led transformation for global brands.

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