Senior Analyst, Customer Analytics

Senior Analyst, Customer Analytics – Pune, India

Want to work on the front lines with a global FinTech company that is poised to revolutionize the industry. Come join our growing team and help shape our company's digital capabilities and revolutionize the industry as a Senior Analyst, Customer Analytics.

Western Union powers your pursuit.

The Senior Analyst, Customer Analytics has a significant role in using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations.

Role Responsibilities

• To build and maintain common BI platforms for internal stakeholders.
• Partner with teams to deliver actionable insights that improve marketing and customer initiatives.
• Develop programming code or collaborate with developers and Data Engineering teams to prepare data tables for analysis.
• Perform data analysis, modeling, and validation for both standard and ad hoc requests.
• Design and execute robust measurement plans using Design of Experiment (DoE) methodologies.
• To drive data-driven decision making across our business.
• Develop a deep understanding of key business metrics and design scalable business intelligence platforms for internal data consumption.
• Collaborate with cross-functional teams to provide analytical support that enhances customer acquisition, cross-sell, up-sell, and retention strategies.

Role Requirements

• 5+ years of experience in data analytics; prior experience in Financial Services or Banking is a plus.
• Expert-level proficiency in SQL and advanced MS Excel.
• Strong skills in Power BI and programming in Python.
• Exposure to CDP tools (Adobe Analytics, Amplitude)
• Familiarity with Market Mix Modeling preferred.
• Excellent communication skills to convey complex analytical concepts to technical and non-technical audiences.
• Ability to translate data into actionable insights.
• Strong analytical and problem-solving skills.
• Collaborative mindset and attention to detail.

We make financial services accessible to humans everywhere. Join us for what's next.

Western Union is positioned to become the world's most accessible financial services company —transforming lives and communities. We're a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You'll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you're ready to help drive the future of financial services, it's time for Western Union. Learn more about our purpose and people at

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few

). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

Your India specific benefits include:

• Employees Provident Fund [EPF]

• Gratuity Payment

• Public holidays
• Annual Leave, Sick leave, Compensatory leave, and Maternity / Paternity leave
• Annual Health Check-up
• Hospitalization Insurance Coverage (Mediclaim)
• Group Life Insurance, Group Personal Accident Insurance Coverage, Business Travel Insurance
• Cab Facility
• Relocation Benefit

Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, solve problems together, and innovate.

Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation for applicants, including those with disabilities, during the recruitment process, following applicable laws.

Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.