Senior Analyst

3 days ago

Pune, Maharashtra, India Principal Global Services Full time ₹ 6,00,000 - ₹ 18,00,000 per year
Responsibilities

We are seeking a highly experienced and strategic Senior Marketing Operations Analyst with 5–7 years of hands-on expertise in Salesforce Marketing Cloud (SFMC) and deep familiarity with Customer Data Platforms (CDPs). This role is ideal for a technically proficient professional who thrives in complex campaign environments and can lead advanced segmentation, personalization, and data integration efforts.

Experience with Salesforce Data Cloud (CDP) is preferred, though exposure to other platforms such as Snowflake, Adobe Experience Platform, or similar is also valuable.

Key Responsibilities

Develop and execute sophisticated audience segmentation strategies using Data Extensions, Filters, and advanced SQL queries.Design and optimize multi-step Customer Journeys using Journey Builder, Automation Studio, and Marketing Cloud Personalization (MCP).Lead CDP integrations to enable unified customer profiles and support real-time personalization across channels.Manage and monitor multi-channel campaign deployments, including email, push notifications, and web personalization.Conduct rigorous data quality checks, resolve deployment issues, and ensure alignment with data governance and privacy standards.Partner with cross-functional teams (marketing, analytics, engineering, and design) to build scalable, data-driven solutions.Document campaign architecture, maintain deployment records, and contribute to automation and data management best practices.Qualifications

Required Qualifications (Must have)

6–7 years of experience in Marketing Operations, with deep expertise in Salesforce Marketing Cloud.Proven experience with CDPs, ideally Salesforce Data Cloud, but also open to Snowflake, Adobe Experience Platform, or similar.Advanced proficiency in SQL and strong understanding of relational data models.Experience working with JSON for data handling, personalization payloads, and API integrations.Demonstrated ability to troubleshoot and QA complex segmentation logic, data extensions, and campaign workflows.Strong grasp of the digital marketing ecosystem, including tools, channels, and measurement strategies.Excellent analytical skills, attention to detail, and ability to thrive in a fast-paced, dynamic environment.Effective written and verbal communication skills, with the ability to translate technical concepts for non-technical stakeholders.Additional Information

Preferred Qualifications (Good to have)

Salesforce Marketing Cloud Email Specialist Certification or equivalent.Working knowledge of HTML/CSS for email and landing page customization.Experience with multiple CDPs and data automation platforms.Familiarity with data privacy regulations (e.g., GDPR, CCPA) and compliance best practices.Ability to analyze campaign performance data to inform strategic decisions.Experience activating push notifications and configuring MCP payloads.

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