Senior Analyst

1 day ago

Pune, Maharashtra, India Principal Global Services Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Responsibilities:

We are seeking a highly experienced and strategic Senior Marketing Operations Analyst with 5–7 years of hands-on expertise in Salesforce Marketing Cloud (SFMC) and deep familiarity with Customer Data Platforms (CDPs). This role is ideal for a technically proficient professional who thrives in complex campaign environments and can lead advanced segmentation, personalization, and data integration efforts.

Experience with Salesforce Data Cloud (CDP) is preferred, though exposure to other platforms such as Snowflake, Adobe Experience Platform, or similar is also valuable.

Key Responsibilities

  • Develop and execute sophisticated audience segmentation strategies using Data Extensions, Filters, and advanced SQL queries.
  • Design and optimize multi-step Customer Journeys using Journey Builder, Automation Studio, and Marketing Cloud Personalization (MCP).
  • Lead CDP integrations to enable unified customer profiles and support real-time personalization across channels.
  • Manage and monitor multi-channel campaign deployments, including email, push notifications, and web personalization.
  • Conduct rigorous data quality checks, resolve deployment issues, and ensure alignment with data governance and privacy standards.
  • Partner with cross-functional teams (marketing, analytics, engineering, and design) to build scalable, data-driven solutions.
  • Document campaign architecture, maintain deployment records, and contribute to automation and data management best practices.

Qualifications:

Required Qualifications (Must have)

  • 6–7 years of experience in Marketing Operations, with deep expertise in Salesforce Marketing Cloud.
  • Proven experience with CDPs, ideally Salesforce Data Cloud, but also open to Snowflake, Adobe Experience Platform, or similar.
  • Advanced proficiency in SQL and strong understanding of relational data models.
  • Experience working with JSON for data handling, personalization payloads, and API integrations.
  • Demonstrated ability to troubleshoot and QA complex segmentation logic, data extensions, and campaign workflows.
  • Strong grasp of the digital marketing ecosystem, including tools, channels, and measurement strategies.
  • Excellent analytical skills, attention to detail, and ability to thrive in a fast-paced, dynamic environment.
  • Effective written and verbal communication skills, with the ability to translate technical concepts for non-technical stakeholders.

Additional Information:

Preferred Qualifications (Good to have)

  • Salesforce Marketing Cloud Email Specialist Certification or equivalent.
  • Working knowledge of HTML/CSS for email and landing page customization.
  • Experience with multiple CDPs and data automation platforms.
  • Familiarity with data privacy regulations (e.g., GDPR, CCPA) and compliance best practices.
  • Ability to analyze campaign performance data to inform strategic decisions.
  • Experience activating push notifications and configuring MCP payloads.

  • Senior Analyst

    5 days ago

    Pune, Maharashtra, India Eclerx Services Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Senior Analyst - FMKM- Job Title: Senior Analyst - Location: Pune, Maharashtra - The role requires a minimum of 5 years of experience, as inferred from the seniority of the position. - The job is categorized under Finance & Accounting, focusing on analytical tasks. - Specific skills, languages, salary, and perks are not mentioned in the job description

  • Senior Data Analyst

    2 weeks ago

    Pune, Maharashtra, India Ingeniworx Business Solutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    OverviewWe are seeking a Senior Data Analyst to join a growing team of data analytics professionals and contribute to a best-in-class Data Analytics Center of Excellence. This role will be part of a diversified analytical team focused on expanding new and emerging data science and predictive methodologies. The Senior Data Analyst will provide strategic...

  • Senior Analyst

    1 day ago

    Pune, Maharashtra, India Flexability Hr Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Media Effectiveness Senior AnalystJob Description:A highly qualified analytics professional with experience optimizing multiple digital marketing channels as well as leading projects to greatness. The Digital Media Analytics Senior Analyst is focused on supporting our Digital Media business (Search, Display, Social, Email) within the Performance Media...

  • Senior Analyst

    2 weeks ago

    Pune, Maharashtra, India eClerx Career Site Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Senior Analyst – Mortgage  Pune | Full-time (FT) | Financial Markets Shift Timings: NAM |Management Level: Senior Analyst | Travel Requirements: NAThe ideal candidate must possess strong communication skills, with an ability to listen and comprehend information and share it with all the key stakeholders, highlighting opportunities for improvement and...

  • Senior Analyst

    3 days ago

    Pune, Maharashtra, India eClerx Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Job DescriptionSenior Analyst – MortgagePune | Full-time (FT) | Financial MarketsShift Timings: NAM |Management Level: Senior Analyst | Travel Requirements: NAThe ideal candidate must possess strong communication skills, with an ability to listen and comprehend information and share it with all the key stakeholders, highlighting opportunities for...

  • Senior Analyst, Risk Management

    7 days ago

    Pune, Maharashtra, India Mastercard Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Title:Senior Analyst, Risk Management Overview:Senior Analyst, Internal Controls – PUNE – Individual ContributorOverviewThe Senior Analyst, Internal Controls, will support our SOX Compliance program within the Finance Organization, and will report into the Manager of Internal Controls. The Senior Analyst will be responsible for managing and executing...

  • Senior Analyst

    2 weeks ago

    Pune, Maharashtra, India eClerx Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    We are looking for a skilled Senior Analyst to join our team in FMKM, with 6-9 years of experience. The ideal candidate will have a strong background in IT Services & Consulting and excellent analytical skills.Roles and ResponsibilityAnalyze complex data sets to identify trends and patterns.Develop and implement process improvements to increase...

  • Senior Treasury Analyst

    5 days ago

    Pune, Maharashtra, India TransUnion Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    TransUnion's Job Applicant Privacy NoticeWhat We'll Bring:TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence...

  • Senior Treasury Analyst

    5 days ago

    Pune, Maharashtra, India TransUnion Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    TransUnion's Job Applicant Privacy NoticeWhat We'll Bring:TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence...

  • Senior Analyst

    2 weeks ago

    Pune, Maharashtra, India nexdigm corporate service pvt ltd Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Job Description Location: Pune Department: Contract Management Services Experience: Years Salary:INR Designation: Senior Analyst Total Position: 1 Employee Type: Permanent Position description: Whats in it for you? If you are a self starter looking for an opportunity to develop yourself professionally and prepare yourself for the...