Paid Meta Speciaist

4 days ago

Coimbatore, Tamil Nadu, India Prognova Partners Pvt Ltd Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Position : Paid Media Specialist

Location : Coimbatore

Experience : 5 – 8 years

Join a leading UK-based digital agency expanding in India We're hiring a Paid Meta Specialist to manage and optimize Meta (Facebook & Instagram) campaigns for UK and Indian markets. If you excel in audience targeting, ad optimization, and performance tracking, join our award-winning team shaping the future of digital marketing.

Our Ideal Candidate

We are looking for a creative and data-driven Paid Meta Analyst, with strong experience in managing and optimizing paid campaigns on Meta platforms (Facebook & Instagram).

You should have deep expertise in Meta Ads Manager, understand audience targeting, campaign objectives, and performance optimization strategies. A solid grasp of analytics, testing methodologies, and reporting is essential.

You'll work closely with our digital marketing team to drive results for clients targeting the Indian and UK markets.

You should be able to:

  • Develop high-performing Meta ad campaigns.
  • Optimize spending and performance in real time.
  • Communicate clearly and confidently with internal teams and clients.
  • Stay updated with Meta's evolving ad capabilities and trends.

Role

  • Manage and execute Paid Social campaigns on Meta (Facebook & Instagram)platforms.

Responsibilities

  • Paid Social Performance for the UK Market Own strategy development, execution, and continuous optimization of Meta ad campaigns.
  • Forecasting & Budgeting Provide performance-based budget forecasts and input into overall campaign planning.
  • Creative Collaboration Work closely with the in-house creative team to build compelling ad creatives aligned with campaign goals.
  • Reporting & Analytics Track performance metrics, analyze campaign effectiveness, and deliver actionable insights.
  • Testing & Optimization Develop and execute test plans to improve campaign performance over time.
  • Industry Awareness Keep up with Meta ad platform updates, digital marketing trends, and new ad formats/features.

Requirements :

  • 5+ years' experience managing and optimizing Meta (Facebook/Instagram) campaigns.
  • Strong understanding of Meta Ads Manager and audience targeting strategies.
  • Proficiency in Excel (formulas, PivotTables, VLOOKUPs, etc.).
  • Ability to write compelling ad copy and creatives.
  • Detail-oriented with a strong analytical mindset.
  • Test-and-learn attitude with proven campaign success stories.

Client overview

With roots in London, UK, they are a creatively led digital marketing agency, crafting award-winning online businesses, focusing on spanning brand strategy, website design & development, mobile applications, on & off-page SEO, social media, marketing, and support, maintenance & evolution. They collaborate with a network of highly specialized partners globally, lovingly referred to as 'Constellation of Stars'. Together, offering tailor-made, end-to-end solutions for clients. Everything is centrally managed through a collection of web-based collaborative apps, ensuring real-time communication for clients.

Interested drop your Resumes to

Job Types: Full-time, Permanent

Pay: ₹400, ₹800,000.00 per year

Experience:

  • Meta ads: 5 years (Required)

Work Location: In person

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