Social Media Manager

4 days ago

Coimbatore, Tamil Nadu, India Prognova Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Position : Paid Media Specialist

Location : Coimbatore (WFO)

Experience : 5 – 8 years

We are looking for a creative and data-driven
Paid Meta Analyst
, with strong experience in managing and optimizing paid campaigns on Meta platforms (Facebook & Instagram). You should have deep expertise in Meta Ads Manager, understand audience targeting, campaign objectives, and performance optimization strategies.

A solid grasp of analytics, testing methodologies, and reporting is essential. You'll work closely with our digital marketing team to drive results for clients targeting the Indian and UK markets.

You should be able to:


• Develop high-performing Meta ad campaigns.


• Optimize spending and performance in real time.


• Communicate clearly and confidently with internal teams and clients.


• Stay updated with Meta's evolving ad capabilities and trends.

Role


• Manage and execute Paid Social campaigns on Meta (Facebook & Instagram) platforms.

Responsibilities

1.
Paid Social Performance for the UK Market
- Own strategy development, execution, and continuous optimization of Meta ad campaigns.

2.
Forecasting & Budgeting
- Provide performance-based budget forecasts and input into overall campaign planning.

3.
Creative Collaboration -
Work closely with the in-house creative team to build compelling ad creatives aligned with campaign goals.

4.
Reporting & Analytics -
Track performance metrics, analyze campaign effectiveness, and deliver actionable insights.

5.
Testing & Optimization -
Develop and execute test plans to improve campaign performance over time.

6.
Industry Awareness -
Keep up with Meta ad platform updates, digital marketing trends, and new ad formats/features.

Requirements


• 5+ years' experience managing and optimizing Meta (Facebook/Instagram) campaigns.


• Strong understanding of Meta Ads Manager and audience targeting strategies.


• Proficiency in Excel (formulas, PivotTables, VLOOKUPs, etc.).


• Ability to write compelling ad copy and creatives.


• Detail-oriented with a strong analytical mindset.


• Test-and-learn attitude with proven campaign success stories.

Interested? Share your resume to

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