Go-to-Market Manager

5 days ago

Gurgaon, Haryana, India Oppo Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Summary:

We are looking for a strategic and execution-focused Go-to-Market Manager to lead the planning and rollout of smartphone launches. This role will coordinate cross-functional teams to ensure successful market entry, competitive positioning, and sustained product growth across channels.

Role & responsibilities

  • Go-to-Market Strategy:

  • Develop and execute GTM plans for smartphones in alignment with business goals

  • Define target segments, pricing strategy, value proposition, and launch timelines

  • Cross-functional Leadership:

  • Collaborate with product, sales, marketing, and retail, teams to ensure organised launch execution

  • Act as the central point of contact across functions for each product launch

  • Market & Competitor Analysis:

  • Track market trends,consumer insights, and competitor activities to inform GTM strategy

  • Support pricing and positioning decisions with data-backed recommendations

  • Product Readiness:

  • Coordinate pre-launch readiness including inventory, POS materials, training, and channel enablement.

  • Align with product and supply teams on availability and timelines.

  • Campaign Management:

  • Plan and execute launch campaigns (ATL/BTL/Digital) in collaboration with the marketing team

  • Drive awareness,consideration, and sales through multi-channel outreach

  • Sales Enablement:

  • Develop sales tools, decks, product training, and FAQs for internal teams and channel partners

  • Monitor sell-through and adjust tactics post-launch

  • Post-launch Performance Tracking:

  • Track KPIs including sell-in, sell-through, share, awareness, and customer feedback.

  • Provide insights for continuous improvement

Qualifications and Experience

  • Bachelors degree in business, Marketing, Engineering, or related field (MBA preferred)
  • 5- 8 years of experience in product marketing, category management, or GTM rolespreferably in smartphones or consumer electronics
  • Strong understanding of the tech ecosystem and consumer trends in mobility and connected devices
  • Proven ability to manage multiple launches and cross-functional coordination
  • Data-driven mindset with strong analytical skills
  • Excellent communication, presentation, and stakeholder management skills
  • Experience in managing Ecommerce platform & channel marketing
  • Familiarity with local market dynamics and telecom ecosystem

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