Regional Commercial Marketing Manager

Suntory Global Spirits is a world leader in premium spirits with $5.5 billion in annual revenues and an ambition to become the World's Most Admired Premium Spirits Company. We have a strong vision and strategy, an incredible brand portfolio grounded in quality and craftsmanship, an unwavering commitment to sustainability and top talent across the organization. Known for its craftsmanship of premium whiskies, including Jim Beam, Maker's Mark, Basil Hayden and Knob Creek bourbons; Japanese whiskies, including Yamazaki, Hakushu, Hibiki and Toki; and leading Scotch brands including Teacher's, Laphroaig and Bowmore, Suntory Global Spirits also produces leading IMFL brand Oaksmith in India.
We are focused on driving value across key priorities including American whiskey, Japanese Spirits, Scotch, Tequila and Ready-to-Drink. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings, which is world renowned for delivering quality and excellence across a range of products and categories.
For more information, on our brands and commitment to social responsibility, please visit and

As a world leader in premium spirits, Beam Suntory inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam, Maker's Mark, Basil Hayden and Knob Creek bourbons; Japanese whiskies, including Yamazaki, Hakushu, Hibiki and Toki; and leading Scotch brands including Teacher's, Laphroaig and Bowmore, Beam Suntory also produces leading IMFL brand Oaksmith in India.

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory's core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. 
For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit  and  

Work closely with Regional Sales Manager, Commercial Marketing Manager (Off Trade- On Trade) and ZSM to implement the Commercial Marketing agenda of winning in the state in both Off and On Trade channel in line with the agreed yearly priorities and goals. He/she will be responsible for execution of Commercial Marketing initiatives and effective use of the allotted state Commercial Marketing budgets. He /She will support the state in the implementation of various initiatives and ensure efficient functioning of automated sales data capturing through IT tools for increasing sales team productivity and maximising returns on investment. Will also be responsible for compliance to Beam Suntory processes and SOPs

• Enable delivery on key regional financial targets (NSV, gross profit, ROI and market share) versus budget.
• Share inputs/ insights with the Customer Marketing team (central office) with a regional perspective to help in the building of a robust channel & brand plans
• Lead the execution of channel strategy within the regional sales team
• Customize the plan from the central Commercial Marketing team to include the nuances for each state to ensure the execution at customer level.
• Foster strong relationships with both internal & external stakeholders to ensure effective collaboration & alignment with the regional plans
• Define & refresh outlet segmentation by gathering inputs from ZSMs & RSM
• Tracks the 6P's execution inside the team providing and proposing actions to close the gaps against the plans

• Monitor distribution of POSM stock across state as per targets, timeliness and territory requirements.
• Closely monitor the market and competitive landscape to evaluate existing and upcoming opportunities/ challenges and provide hands-on Gemba insights to the stakeholders.
• Drives shopper and customers insights agenda within the team. Identifies knowledge needs and connects with central insight team on methodologies and execution of the agenda
• Runs pre and post promotion evaluation in conjunction with the commercial finance counterpart and builds recommendations 
• Act as a go to person in the region to ensure alignment & coordination between the requirements of sales team and the planned initiatives to be rolled-out in the region. 
• Evaluate Brand Ambassadors' performance and build recommendations to share with other stakeholders for necessary actions
• Facilitate the customer development team in the execution of digital initiatives in other customers by providing relevant content, pictures and helping in the discussion with customers' digital counterparts.
• Demonstrate strong team management skills to manage a team of ACMMs
• Foster a positive & inclusive team culture to maximize individual & collective performance

• Graduate/MBA
• 8+ years experience in the CPG/ Alco-Bev or related industries, with a minimum of 2 years of Managerial experience in Alcobev/ relevant industries