Digital Marketing Manager

2 weeks ago

Mumbai, Maharashtra, India Volody Full time US$ 90,000 - US$ 1,20,000 per year

Job Title:
Digital Marketing Manager

Location:
Mumbai- on site

Department:
Marketing

Company:
Volody Products Pvt Ltd

Industry:
SaaS / LegalTech / Compliance Software

About Volody Products Pvt Ltd:

Volody is a leading provider of enterprise SaaS solutions in the LegalTech space, offering AI-powered Contract Lifecycle Management (CLM), Compliance, and Legal Automation tools. We're on a mission to digitally transform how legal and compliance teams operate.

Job Summary:

We are looking for an experienced and results-driven
Digital Marketing Manager
to lead our online marketing initiatives. The ideal candidate will have a strong background in
lead generation, SEO, paid campaigns, content strategy
, and
marketing automation
, preferably within the
SaaS industry
. This role is critical in driving qualified leads and accelerating our growth in global markets.

Key Responsibilities:

  • Develop and execute B2B digital marketing strategies focused on
    lead generation and conversion
    .
  • Own and optimize the
    SEO strategy
    to drive organic traffic, keyword rankings, and improve domain authority.
  • Plan, launch, and manage
    Google Ads, LinkedIn Ads
  • Manage
    marketing automation tools
    for lead-nurturing workflows and email campaigns.
  • Create impactful
    SEO friendly blogs, landing pages, case studies, and whitepapers
    .
  • Track and report on KPIs including
    MQLs, CPL, CAC, ROAS, organic traffic
    , etc.
  • Work closely with Sales to align campaigns with revenue goals and ensure lead quality.
  • Stay updated on SEO trends, Google algorithm changes, and SaaS marketing best practices.

Requirements:

  • Bachelor's or Master's degree in Marketing, Communications, or related field.
  • 4+ years of digital marketing experience with a focus on
    B2B SaaS
    , lead generation, and SEO.
  • Proven expertise in
    on-page and off-page SEO
    , keyword research, and tools like SEMrush, Ahrefs, and Google Search Console.
  • Hands-on experience with
    PPC (Google Ads, LinkedIn Ads), email marketing, and AI-driven marketing automation platforms
    .
  • Strong analytical skills with a data-driven mindset. Excellent communication and collaboration skills.

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