Area Business Head

1 day ago

Coimbatore West Coimbatore Tamil Nadu, India PREBUY Full time ₹ 96,00,000 per year

Business Head – FMCG Division (Prebuy

  • Exposure to South India FMCG retail and distribution ecosystem.
  • Understanding of rural vs urban FMCG trade behavior.
  • Experience in scaling a start-up or fast-growing FMCG setup.

Job Description

A. Business Strategy & Leadership

  • Define and execute the company's short-term and long-term business goals.
  • Lead the entire FMCG division, including Sales, Brand Development, Distribution, and Operations.
  • Develop annual business plans, revenue targets, and growth strategy.
  • Review business performance through regular MIS and analytics dashboards.

B. Sales & Market Expansion

  • Set beat-wise, area-wise, and region-wise sales targets.
  • Drive direct-to-retail (D2R) expansion across Tamil Nadu and other regions.
  • Monitor performance of Field Sales Executives (FSEs), BDMs, and Sales Managers.
  • Identify new market segments, retail clusters, and distributor opportunities.
  • Develop incentive plans to achieve productivity and target efficiency.

C. Brand & Trade Development

  • Collaborate with the Brand Development Team to onboard new brands and strengthen existing ones.
  • Create trade marketing and visibility strategies (POS, promotions, offers).
  • Plan product bundling, shelf visibility, and retailer engagement programs.

D. Financial & Operational Control

  • Take ownership of P&L, pricing strategy, and gross margin improvement.
  • Coordinate with Accounts & Warehouse to ensure smooth billing, dispatch, and stock control.
  • Implement efficient credit & collection policies.

E. Team Management

  • Build and develop a strong leadership pipeline across sales and brand teams.
  • Conduct monthly performance reviews and quarterly strategy meetings.
  • Foster a culture of accountability, learning, and innovation.

F. Data, Technology & Reporting

  • Oversee CRM, sales tracker dashboards, and market analytics.
  • Drive digital adoption across teams for transparency and speed.
  • Submit weekly and monthly reports to management on business progress and bottlenecks.

Job Types: Full-time, Permanent

Pay: ₹60, ₹80,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance

Work Location: In person

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