Regional Marketing Manager

Description

About Us

We are SVKM's NMIMS Centre for Distance and Online Education (NCDOE) - India's Premier Institution for with core focus on Distance & Online learning. Visit us at  for more information.

Job Title
Regional Marketing Manager

Reports to
Head - Marketing

Job Purpose

As a Regional Marketing Manager, you will be responsible for developing and implementing marketing plans and strategies that will help us achieve our business goals. You will be responsible for creating on-ground awareness for the brand and help generate leads within the respective regions. You will also be responsible for managing and coordinating the work of our marketing team in the region.

Key Responsibilities

Business Planning 

• Understand business objectives for the Region and develop a Marketing plan for the Region along with Channel partners
• Develop local marketing programs to solve for problems specific to the region: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our offering
• Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget
• Develop the annual marketing calendar for the Region including event tie-ups, channel promotions and other visibility initiatives the organization needs to undertake
• Scan the business environment on a continuous basis to identify, analyze and capture market trends and share the same with Head of Marketing and Regional Sales teams 

Marketing Operations

• Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region
• Drive execution of the BTL marketing activities by Channel partner teams including event tie-ups, dealer and retailer promotions and other visibility initiatives
• Work with agencies to deliver and execute marketing campaigns – Brief agencies to deliver campaign concepts and media plans, review agency proposals, manage campaign budget, evaluate campaign results, and collate post-campaign reports.
• Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines
• Identify local partners / affiliates and methods for lead generation
• Identify events or forums with opportunities for participation by NMIMS and ensure participation through channel partners in association with the Regional Sales teams
• Build and effectively manage relationships with local media partners
• Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for partners and launch events, radio and print promotion etc.

Operational Excellence:

• Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities
• Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to Head-Marketing

Key Interactions

Internal Stakeholders
External Stakeholders

HODs at NCDOE
Vendors

University Departments
Marketing Agencies

Dimensions

• Manage team of 1-2 members
• Responsibility for the annual budgets of assigned regional market 

Requirements- Skills & Competencies

• Good written and verbal communication
• Ability to multi-task and deliver against a number of priorities 
• Strong ownership and customer focus
• Creativity, detail oriented and able to drive projects through to completion.
• Proven experience as BTL, Activations and events 
• End-to-end program management experience
• Strong analytical and quantitative skills
• Online and Digital experience will be an added advantage

Requirements- Education & work experience

• Bachelor's degree in marketing, business administration, or related field.
• 6-8 years of experience in Events Organization and Execution, Marketing and Business Development.
• Solid background in direct response/acquisition marketing.
• Knowledge of Internet marketing and content management systems.
• Solid understanding of sales and marketing functions (e.g., strategy, planning, forecasting

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