Manager- Marketing Affiliates
6 days ago
Manager – Marketing Affiliates: This role requires the individual to manage publisher partnerships and digital aggregators to drive lead generation for various programs.
Duties & Responsibilities
- Publisher Onboarding and Media buying:
- Build an affiliate and digital partnerships strategy with a strong understanding of performance models across web/mobile-CPL, CPR, CPV, CPA, CPI, CPT etc.
- Identify & connect potential publishers/vendors, onboard the publisher with the empanelled agency
- Work with publishers to create partnerships and branding opportunities
- Create roadmaps and projects with publishers, negotiate commercials with publishers
- Publisher Campaign Management:
- Building relationships with Publishers/Vendors and ensure deliveries, oversee creatives, quality inputs, etc.
- Ability to create attribution mechanisms, cookies, pixels, tracking platforms & MMP's (Mobile Measurement Partner).
- Plan affiliate campaign, negotiate, monitor, generate & analyze reports to optimise for registrations and revenue
- Monitor and identify any illicit, unethical activity or activity not suitable to brand and stop them, deploy fraud detection tools
- Manage billing and validations
Experience
Minimum 6-7 years of relevant work experience
Skills & Abilities
In-depth understanding of affiliate marketing and relationships with wide range of affiliate publishers and digital media operations experience is preferable
Good written and verbal communication & analytical skills
Negotiation skills & conflict management
Knowledge of computers/office software
Hands-on experience on a CRM tool and data analysis
Key skills: Digital media operations, Interpersonal & conflict management, Analytical, Tech-savvy
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