BDM - Institutional Outreach & Branding (EdTech)

7 days ago

Cochin, Kerala, India catalyst education Full time

Responsibilities

  1. Strategic Lead Generation & Business Development

  2. Target Identification: Identify, research, and profile prospective schools, colleges, and educational institutions for partnership, enrolment, or service adoption.

  3. Outreach Strategy: Develop and execute multi-channel lead generation strategies, including physical outreach (visits, events), digital campaigns, and networking.

  4. Goal Attainment: Consistently meet and exceed monthly/quarterly targets for lead volume, qualified opportunities, and final conversions/admissions.

  5. School and College Branding & Outreach

  6. On-site Engagement: Plan and lead visits to schools and colleges to conduct presentations, seminars, workshops, and career counseling sessions to promote the organization's brand and offerings.

  7. Event Management: Coordinate and represent the organization at education fairs, exhibitions, campus tours, and other relevant events.
  8. Partnership Building: Establish and nurture strong, long-term relationships with key decision-makers, including principals, counselors, department heads, and management.

  9. Brand Promotion: Ensure consistent and impactful delivery of the brand message across all outreach activities, demonstrating the unique value proposition.

  10. Team Management & Assistance

  11. BDE Supervision: Directly manage and mentor the Assistant BDE, providing guidance, training, and support to ensure they are effective in their roles.

  12. Activity Delegation: Delegate specific lead generation and administrative tasks to the Assistant BDE to optimize efficiency and coverage.

  13. Performance Monitoring: Review the Assistant BDE's performance, ensuring their activities align with overall targets and strategic goals.

  14. Market Research & Strategy

  15. Competitive Analysis: Continuously monitor market trends, competitor activities, and educational policy changes to identify new opportunities and threats.

  16. Feedback Loop: Collect and analyze feedback from institutional contacts, students, and parents to inform product development, marketing messaging, and sales strategies.
  17. Reporting: Prepare detailed weekly/monthly reports on market insights, campaign performance, and revenue forecasting for senior management.

Required Qualifications & Skills

  • Education: Bachelor's Degree in Business Administration, Marketing, or a related field.
  • Experience: Minimum [3-5] years of proven experience in Business Development, Sales, or Admissions in the Education/EdTech sector.
  • Core Skills:
  • Excellent public speaking, presentation, and negotiation skills.
  • Proven ability to build strong professional relationships.
  • Soft Skills:
  • Highly motivated and results-oriented.
  • Strategic thinker and a strong team leader.
  • Other: Willingness to travel extensively to target schools and colleges (Mandatory).

Job Types: Full-time, Permanent

Pay: ₹35,000.00 per month

Work Location: In person

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