Business Development and Marketing

1 day ago

Lower Parel Mumbai Maharashtra, India Krishna Beads Industries Full time ₹ 10,000 - ₹ 61,740 per year

Job Description: Marketing Coordinator – MEEPLECON (Mumbai)

About MEEPLECON

MEEPLECON is India's premier boardgaming convention, bringing together enthusiasts, families, schools, colleges, and industry stakeholders for a celebration of tabletop gaming. Every year, we create an immersive experience with tournaments, showcases, and community activities, making it one of India's most unique gaming events.

We are looking for a creative and results-driven Marketing Coordinator to join our team and play a key role in promoting MEEPLECON and driving attendance.

Key Responsibilities

Marketing & Communications

  • Develop and execute comprehensive marketing plans to promote MEEPLECON and its various events.

  • Manage all social media platforms (e.g., Instagram, Facebook, Twitter) by creating engaging content, managing posts, and interacting with the community.

  • Oversee and coordinate email marketing campaigns, including newsletter creation and distribution.

  • Assist in the creation of marketing collateral, including posters, flyers, and digital ads.

  • Monitor and report on the performance of marketing campaigns.

Outreach & Partnerships

  • Lead promotional activities with schools, colleges, and community groups to increase footfall and participation.

  • Represent MEEPLECON at outreach events and sessions, presenting the brand and engaging with potential attendees.

  • Collaborate with media partners, influencers, and gaming communities to amplify MEEPLECON's reach.

Content & Digital

  • Coordinate with content creators to produce and publish compelling written, visual, and video content.

  • Manage the MEEPLECON website, ensuring all information is up-to-date and user-friendly.

  • Utilize digital marketing tools (e.g., Google Analytics) to track and analyze website traffic and user behavior.

Requirements

  • Graduate (Marketing, Communications, Media, or related field preferred).

  • 1–3 years of experience in marketing, social media management, or communications.

  • Excellent written and verbal communication skills.

  • Familiarity with social media platforms, content management systems (CMS), and digital marketing tools.

  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

  • A passion for gaming, youth engagement, or events is a big plus.

What We Offer

  • Opportunity to work on one of India's most exciting gaming conventions.

  • Dynamic, creative, and fun work environment.

  • Hands-on experience in event marketing, digital strategy, and brand promotion.

  • Competitive compensation (based on experience).

Job Type: Full-time (Contract till the event; extendable)

Location: Mumbai (on-site, with fieldwork for outreach)

Job Types: Part-time, Contractual / Temporary, Freelance

Pay: ₹10, ₹61,740.50 per month

Benefits:

  • Flexible schedule

Work Location: In person

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