Content Marketing

1 week ago

Bengaluru, Karnataka, India Cognizant Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Key Responsibilities

  • Thought Leadership Strategy & Ownership
  • Define and manage the Healthcare BU's annual thought leadership strategy in collaboration with Healthcare Marketing Head and BUs (Payer, Provider, TriZetto) and Cognizant Corporate Marketing.
  • Build content themes aligned to healthcare market trends: agentic AI, OBBBA compliance, AI-powered BPaaS, payer modernization, care delivery transformation, platform modernization, etc.
  • Drive the "executive voice" strategy for BU leaders: positioning, narrative frameworks, POVs, content plans, and publication cadence.
  • Content Creation & Editorial Leadership
  • Lead the development of high-quality thought leadership assets: POVs, whitepapers, research-backed papers, ghostwritten articles, trend reports, playbooks, and more.
  • Ensuring content reflects deep healthcare industry context, data-backed insights, and a strong AI-led transformation perspective.
  • Act as the editorial gatekeeper for tone, quality, storytelling, structure, brand alignment, and compliance with healthcare marketing and corporate marketing standards.
  • Campaign Execution (End-to-End)
  • Convert thought leadership content into integrated campaigns across paid, owned, earned channels.
  • Develop channel strategies, messaging frameworks, and amplification plans.
  • Own campaign measurement, including reach, engagement, conversions, and mid-funnel impact.
  • Leadership Voice Development
  • Craft narrative pillars and content calendars for BU leaders.
  • Ghostwrite articles and thought pieces tailored to executive voice.
  • Prepare executives for speaker opportunities, panels, and industry events.
  • Research & Market Insights
  • Conduct deep healthcare market research- payer, provider, regulatory, AI trends and translate insights into content opportunities.
  • Collaborate with Analyst Relations teams on aligned content.
  • Integrate competitive intelligence into content strategy.
  • Collaboration & Stakeholder Management
  • Work closely with SMEs, consulting, product teams, sales, and corporate marketing.
  • Partner with design teams to build visually strong, brand-compliant assets.

Experience
Required Skills & Experience

  • 10–15 years in content marketing, editorial strategy, or thought leadership roles.
  • Healthcare, consulting, enterprise tech or SaaS background preferred.
  • Strong ghostwriting and senior executive content development experience.
  • Hands-on experience running integrated content campaigns.

Core Skills

  • Outstanding writing, storytelling, editing, and narrative design capabilities.
  • Ability to simplify complex healthcare and AI topics for executive audiences.
  • Strong strategic thinking and content planning.
  • End-to-end campaign management expertise.

Tools & Competencies

  • Familiarity with marketing automation tools, CMS, analytics, and social publishing platforms.
  • Ability to brief and collaborate with cross functional teams and agencies.
  • Superior editorial and project management abilities.

Success Metrics (KPIs)

  • Volume & quality of thought leadership assets published quarterly.
  • CXO engagement across Media/PR, LinkedIn, and events.
  • Mid-funnel impact: MQL contribution and content-assisted pipeline.
  • Executive satisfaction with authored content and narrative strategy.
  • Increased share of voice across healthcare AI transformation.
  • Alignment of outputs with BU priorities and Cognizant's AI-first narrative.

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