Marketing and Content Generalist

2 days ago

Bengaluru, Karnataka, India HealthyChef Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Marketing & Content Generalist

Location: Bengaluru (On-site / Hybrid)

Full-time | For young marketers who want to build, not just execute

Compensation - ₹3,00,000/Year

About HealthyChef

We're a Bengaluru-based health food brand making clean eating simple and sustainable. Every day, we deliver goal-based meals crafted by nutritionists, cooked by chefs, and loved by busy professionals.

Now, we're looking for someone who loves stories, people, and a good plate of food to help us share what happens behind the meals.

Your Role

As a Marketing & Content Generalist, you'll work directly with the founders to bring HealthyChef's story alive online.

You'll ideate, shoot, edit, and post — across social media platforms — while also learning the ropes of brand marketing and content strategy hands-on.

This is not a desk job. You'll be moving between the kitchen, office, and real customers — turning everyday moments into engaging content.

What You'll Do


• Manage & grow our social media presence (Instagram, LinkedIn, YouTube Shorts, etc.)


• Shoot short videos in the kitchen, packaging area, and during office moments


• Edit reels, add music/texts, and keep the brand tone consistent


• Work with founders to build relatable, real, story-driven content strategies


• Write short captions, ideas, and scripts for posts and video shoots


• Track post performance and use insights to improve content


• Coordinate with the design & nutrition team for campaigns, photoshoots, and launches

You'll Love This Role If You:


• Are a recent graduate or have 0–2 years of experience in marketing/content creation


• Enjoy shooting, editing, and storytelling


• Have a natural sense for what "works" on Instagram or YouTube


• Want to explore a generalist role and understand all sides of marketing content, community, brand, and performance


• Are curious, self-driven, and love experimenting with ideas

Perks


• Work directly with the founders learn marketing by doing, not by PowerPoints


• Access to all HealthyChef meals (yes, really)


• Opportunity to shape the brand voice of a fast-growing food startup


• Monthly offsites and creative freedom to test wild ideas

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