Marketing Generalist

6 days ago

Bengaluru, Karnataka, India ToolJet Full time ₹ 6,00,000 - ₹ 18,00,000 per year

About the company

ToolJet is an AI platform that empowers teams to build and deploy internal tools in minutes - turning ideas into business applications faster than ever. With 35K+ stars on GitHub, we're one of the most loved open source platforms in the developer community. We partner with industry leaders - from telecom giants, to financial institutions, to cutting-edge unicorns and startups across the globe.

Our 50-member team works across the US and India, building at the intersection of AI and productivity. Backed by Microsoft's M12, Nexus Venture Partners, January Capital, and Ratio Ventures, we're on a mission to redefine how businesses create software - faster, smarter, and more accessible for everyone.

We are looking for a proactive and creative
Marketing Generalist
to join our team. The ideal candidate will have hands-on experience across multiple areas of marketing, including digital campaigns, influencer marketing, content creation, social media management, and brand communications. You'll collaborate closely with cross-functional teams to execute marketing strategies that enhance brand awareness, generate leads, and drive business growth.

We say - All-in-one .

Key Responsibilities

  • Plan, execute, and monitor digital marketing campaigns across channels (social media, email, paid ads, SEO/SEM, etc.).
  • Plan, execute, and monitor - Google ads,Meta ads,Reddit ads ,LinkedIn Ads
  • Manage and grow the company's presence across social media platforms and LLM's
  • Drive
    influencer marketing initiatives
    — identify, onboard, and collaborate with relevant influencers to boost brand reach and engagement.
  • Optimize for
    AEO (Answer Engine Optimization)
    and
    GEO (Geo-targeted marketing)
    to improve visibility and relevance across local and conversational search platforms.
  • Collaborate with design, product, and growth teams to ensure consistent brand messaging across all channels.
  • Leverage
    AI marketing tools
    (e.g., ChatGPT, Jasper,

    , HubSpot AI, Notion AI, etc.) for content creation, campaign optimization, and audience segmentation.
  • Use
    marketing analytics and automation tools
    such as
    Google Analytics 4 (GA4)
    ,
    Google Tag Manager (GTM)
    ,
    Google Search Console (GSC)
    ,
    HubSpot
    ,
    Meta Ads Manager
    , and
    LinkedIn Campaign Manager
    to track and optimize performance.
  • Implement A/B testing and conversion tracking strategies to improve campaign ROI.
  • Conduct market and competitor research to identify trends and opportunities.
  • Generate performance reports and actionable insights for leadership.
  • Manage and optimize CRM and marketing automation workflows.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in a marketing role (preferably in a B2B or tech environment).
  • Strong understanding of digital marketing, influencer outreach, and performance analytics.
  • Proficiency in:
  • AI tools:
    ChatGPT, Jasper,

    , HubSpot AI, Notion AI, or equivalents.
  • Analytics & tracking:
    Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console (GSC), Hotjar, or similar.
  • Advertising:
    Meta Ads Manager, Google Ads, LinkedIn Campaign Manager,Reddit ads.
  • CRM & automation:
    HubSpot,

    ,Zoom info.
  • Familiarity with
    AEO
    ,
    GEO
    , and
    influencer campaign management
    .
  • Excellent written and verbal communication skills.
  • Creative mindset with strong attention to detail.
  • Ability to manage multiple projects and meet deadlines.
  • Passion for learning and adopting new
    AI-driven marketing workflows
    .

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