Content Marketing

2 weeks ago

Bengaluru, Karnataka, India Digilabs Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Content Marketing & SEO Manager (with AI Optimization)

Location: Bangalore (On-site)

Interview: F2F (Sector 4, HSR Layout, Bengaluru)

Evaluation will be based on a short assignment prior to managerial interview rounds.

Position Overview

Digilabs LLP seeking a Content Marketing & SEO Manager with expertise in AI-powered marketing and search optimization.

You will lead our content, SEO, and AI automation strategies to boost organic visibility, engagement, and lead generation.

The ideal candidate combines creative storytelling, data-driven SEO, and hands-on experience with AI tools to deliver measurable results.

Key Responsibilities

a) Content Strategy & Development

  • Develop and execute a content marketing strategy focused on attracting entrepreneurs, investors, and global businesses interested in setting up companies in the UAE.

  • Create and manage a detailed content calendar covering blogs, guides, landing pages, newsletters, and social content.

  • Produce SEO-optimized and conversion-oriented content around topics like:

  • Mainland, Free Zone & Offshore Company Formation

  • UAE Visas & Licensing
  • PRO & Corporate Services

  • International Expansion & Tax Planning

  • Oversee content creation by internal teams or freelancers, ensuring alignment with brand tone, accuracy, and local regulations.

  • Collaborate with design and paid media teams to align content campaigns with broader marketing objectives.

b) SEO & Website Optimization

  • Own the SEO strategy to enhance visibility across search engines for UAE business setup related keywords.

  • Conduct regular SEO audits and implement technical, on-page, and off-page optimization.

  • Manage keyword research, competitor analysis, and content gap identification to grow organic reach.

  • Work with developers to ensure website architecture and UX support SEO best practices.

  • Monitor and improve site performance metrics such as page speed, indexation, and mobile optimization.

c) Content Distribution & Link Building

  • Amplify content reach through guest posts, backlinks, social channels, and partnerships with UAE business directories or media outlets.

  • Develop high-authority backlink campaigns through outreach, collaborations, and PR-driven content.

  • Repurpose long-form content into videos, snippets, and infographics for better engagement across LinkedIn and other channels.

d) Performance Analysis & Reporting

  • Track and report organic traffic growth, keyword performance, and lead conversions from content-driven sources.

  • Use data insights from Google Analytics, Search Console, SEMrush/Ahrefs to guide future strategies.

  • Present monthly SEO and content performance reports with actionable recommendations.

Required Skills & Experience

  • 6+ years of experience in Content Marketing, SEO, or Digital Marketing, preferably in a B2B or professional services environment.

  • Proven experience in ranking for high-intent keywords and generating organic B2B leads.

  • In-depth understanding of Google algorithms, keyword optimization, and link-building tactics.

  • Proficiency with Google Analytics, Search Console, SEMrush, Ahrefs, etc.

  • Experience using Drupal, Next JS or similar CMS platforms.

  • Familiarity with UAE business setup processes, free zones, and compliance requirements is a strong advantage.

Contact:

Mr. Alan

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