Regional Manager

1 week ago


Lucknow, Uttar Pradesh, India Anu Products Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Regional Manager Eastern Uttar Pradesh

Base Location: Lucknow

ANU is hiring a seasoned Regional Manager (RM) to lead sales operations in Eastern UP. This role requires 1015 years of strong experience in agrochemicals, pesticides, or fertilizers, with expertise in driving sales growth, distributor management, and market expansion.

Key Responsibilities

  • Develop and execute sales strategies to meet revenue and market share objectives.
  • Expand the regional footprint by identifying opportunities, onboarding distributors, and growing customer networks.
  • Strengthen dealer, distributor, and retailer relationships to ensure smooth supply chain operations.
  • Engage with farmers, agronomists, and channel partners to promote products and boost demand.
  • Monitor competitor strategies, pricing trends, and market dynamics to stay ahead of industry changes.
  • Deliver sales targets while maintaining profitability and optimizing pricing structures.
  • Collaborate with marketing on promotions, farmer meetings, and product demonstrations.
  • Ensure compliance with government regulations and licensing requirements.

Candidate Profile

  • Experience: 10–15 years in agrochemicals, pesticides, or fertilizers sales & marketing.
  • Education: Bachelor's/Master's in Agriculture, Agronomy, or Agri-Business.
  • Expertise: Strong knowledge of Eastern UP crops, farming practices, and distribution networks.
  • Skills: Proven leadership, negotiation, sales acumen, communication, and team management.
  • Mobility: Willingness to travel extensively within the region.

Compensation & Benefits

  • Attractive salary package with performance-based incentives
  • Travel allowances and benefits as per company policy


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